At a Glance
- Tasks: Design and build a demand generation engine for a leading EdTech SaaS company.
- Company: Join a global leader in Higher Education software with a progressive culture.
- Benefits: Competitive salary, bonus, flexible working, and excellent career progression.
- Other info: Opportunity to progress to Marketing Director and work in a diverse, supportive environment.
- Why this job: Make a real impact by shaping marketing strategies and driving revenue growth.
- Qualifications: Experience in B2B marketing, particularly in SaaS or technology environments.
The predicted salary is between 50000 - 60000 £ per year.
Marketing Manager Higher Education Saa S £50,000 - £60,000 Basic Salary + Bonus + Excellent Benefits Build the Demand Generation Engine for a Market-Leading Saa S Business This isn't a traditional Marketing role.
There are no brand guidelines to manage, no PR campaigns to coordinate and no corporate communications to oversee.
Instead, you'll take ownership of one of the most important commercial objectives in the business - designing and building a scalable demand generation engine that delivers a predictable pipeline of qualified opportunities for the sales team.
Joining a global market leader in the Ed Tech sector, you'll help shape the next phase of growth for a business whose software is already trusted by over half of UK universities.
This is a brand-new role with genuine autonomy, giving you the opportunity to define strategy, implement best practice and make a measurable commercial impact.
There will be opportunities to progress to Marketing Director in the longer term.
The Role Working closely with the commercial leadership team, you'll develop and execute demand generation campaigns that engage senior decision makers across Higher and Further Education.
You'll combine digital marketing, marketing automation, content marketing and account-based marketing to generate high-quality leads and nurture prospects through the buying journey.
This is a highly commercial role where success is measured by pipeline created, opportunity generation and revenue contribution.
Key responsibilities include: Develop and execute the company's demand generation strategy.
Design and implement multi-channel digital campaigns.
Build targeted Account Based Marketing (ABM) campaigns for strategic universities and colleges.
Manage marketing automation, lead nurturing and email campaigns.
Produce engaging content including white papers, case studies, customer stories and thought leadership.
Plan webinars, industry events and integrated campaigns.
Work alongside the sales team to improve lead quality and conversion.
Measure campaign performance, optimise ROI and continually improve marketing effectiveness.
Build a repeatable demand generation machine capable of delivering predictable pipeline growth.
About You We're looking for a commercially focused marketer who understands that marketing exists to generate revenue.
You'll have experience building successful demand generation campaigns within a B2B software, Saa S or technology environment and enjoy combining creativity with data-driven decision making.
Experience selling into Higher Education, Further Education or the wider Public Sector would be advantageous but isn't essential.
Why Join?
This is an opportunity to join one of the UK's leading software businesses operating within Higher Education.
You'll be joining a genuinely progressive organisation that: Is recognised as a global leader within its specialist market.
Has over 50% of UK universities using its software platform.
Has ambitious growth plans both in the UK and internationally.
Has been recognised as one of the UK's Top 100 employers for flexible working.
Is ranked among the UK's Top 25 employers for diversity.
Is recognised as one of the UK's Top 25 employers for work-life balance.
Most importantly, you'll have the opportunity to build something from the ground up, owning the strategy, the execution and the results.
How to Apply Please submit your application online.
Sales Recruit UK We connect great sales people with great companies.
We recruit at all levels across Sales, Marketing and Commercial leadership, from Marketing Executive and Demand Generation Manager through to Sales Director and Commercial Director.
Every candidate is interviewed through a thorough pre-screening process to ensure the right long-term fit for both client and candidate.
This vacancy is being advertised by Sales Recruit UK.
The services offered by Sales Recruit UK are those of an employment agency.
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Marketing Manager - Higher Education SaaS in Manchester employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Higher Education SaaS in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Higher Education SaaS in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
