At a Glance
- Tasks: Lead and execute innovative marketing strategies for a fast-growing fashion brand.
- Company: Join a dynamic, digitally native womenswear brand with a strong social-first identity.
- Benefits: Enjoy a competitive salary, birthday off, product discounts, and a £500 annual gift card.
- Other info: Collaborate closely with founders and develop a high-performing team.
- Why this job: Make a real impact in a creative environment while shaping the brand's growth.
- Qualifications: 5+ years in marketing, proven leadership in fashion or DTC eCommerce.
The predicted salary is between 70000 - 80000 £ per year.
A fast-growing, digitally native womenswear brand known for its elevated aesthetic, trend-led collections, and strong social-first identity. Built around in-house design and a highly engaged online community, the brand has quickly established itself within the contemporary fashion space by blending premium-inspired styling with accessible price points.
The Role:
As Head of Marketing, you'll lead the development and execution of a multi-channel marketing strategy, spanning brand, performance, and customer lifecycle. Working closely with founders and the wider leadership team, you will play a key role in scaling the business sustainably, balancing creativity with commercial impact.
Key Responsibilities:
- Own and deliver the overall marketing strategy, driving both revenue growth and long-term brand equity.
- Lead, manage, and develop a high-performing marketing team, setting clear direction and priorities.
- Take full ownership of the marketing budget, ensuring effective allocation and clear ROI accountability.
- Drive customer acquisition and retention across all channels including paid social, paid search, SEO, affiliates, and partnerships.
- Oversee influencer, creator, and ambassador strategies, ensuring alignment with brand positioning.
- Collaborate cross-functionally with Creative, eCommerce, Merchandising, Product, and Leadership teams.
- Ensure consistency across tone of voice, brand positioning, and visual identity across all touchpoints.
- Identify and unlock new growth opportunities across channels, markets, and audiences.
About You:
- 5+ years' experience in marketing, with proven success in a senior leadership role within fashion or DTC eCommerce.
- Strong track record of building, leading, and developing high-performing teams.
- Highly commercial mindset, with the ability to link marketing activity directly to revenue and growth.
- Strong creative instinct, with the ability to originate ideas and think beyond established strategies.
- Deep understanding of customer acquisition, retention, and lifecycle marketing.
- Highly data-driven, confident using insights to optimise performance and demonstrate ROI.
- Experience managing significant marketing budgets with clear accountability for results.
- Ability to identify emerging opportunities and scale new channels effectively.
Why Apply:
- Join a fast-growing, digitally native fashion brand with strong momentum.
- Opportunity to step into a leadership role at a key stage of scale and evolution.
- Work closely with founders in a highly collaborative, entrepreneurial environment.
- High level of ownership and autonomy - ability to make a real impact quickly.
- Be part of a brand where creativity and innovation are genuinely valued.
- Play a key role in shaping the next phase of growth across UK and international markets.
- Work with a highly engaged customer community and culturally relevant product.
- Build and develop a high-performing team within a modern, fast-paced business.
Head Of Marketing in Manchester employer: All The Top Bananas
My Four Wheels is an exceptional employer, offering a rewarding career as a Trainee Driving Instructor with flexible working hours and the potential to earn up to £50,000+ annually. With comprehensive training provided through our new Training Academy, employees benefit from ongoing support and resources, ensuring a fulfilling journey towards becoming a qualified instructor while enjoying the satisfaction of teaching locally in Westfield, Surrey.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
