At a Glance
- Tasks: Lead the go-to-market strategy for a pioneering AI software company.
- Company: Fast-growing, profitable Manchester-based AI software firm with a collaborative culture.
- Benefits: Competitive salary, equity options, and flexible hybrid working.
- Other info: Direct access to founders and a unique opportunity to build a team.
- Why this job: Shape the future of AI software and make a significant impact from day one.
- Qualifications: Experience in B2B SaaS go-to-market roles and strong demand generation skills.
The predicted salary is between 70000 - 85000 £ per year.
Founding Head of Go-To-Market Manchester (hybrid) B2B AI Software The first GTM hire A rare founding opportunity to define the category and own go-to-market at a profitable, fast-growing UK AI software company.
We're partnering with an award-winning, bootstrapped and genuinely profitable Manchester AI software business.
Their platform automates high-volume correspondence and document processing for large enterprises in regulated sectors, and it's already proven at scale with major clients.
They've built all of this without a marketing function, and now they're ready to go from high-touch, early-adopter deals to a repeatable, productised go-to-market motion.
This is the hire that makes that happen.
The opportunity This is a true founding role: the first dedicated go-to-market and marketing hire, working directly with the founders to decide what the company is, who it sells to and what it says, then building the engine (and in time the team) to scale it.
It's hands-on and build-from-scratch, a player-coach who does the work before managing it.
Not a brand-only role, not a sales-quota role, not a pure management role.
What you'll own Positioning and category: turn "we can apply this to anyone" into a sharp, defensible "we are the X for Y." Market and beachhead selection: decide which vertical to commit to first, on real evidence, and sequence the rest.
Messaging and copy: the website, the sales narrative and the outbound, written by you, not briefed to an agency.
The demand-generation engine: channels, sequences, content and qualification that create pipeline from near-zero.
Events and sector community, and shaping how the product adapts to each new market you choose.
Build the playbook, then hire and lead the team behind it.
What we're looking for You've crossed the chasm before: taken a B2B software product from bespoke, consultative or early-adopter selling into a repeatable, productised, mainstream motion.
This is the core requirement.
Early-stage B2B Saa S go-to-market experience (roughly seed to Series B), where the category wasn't yet defined, not inside a big company with an established brand and playbook.
A hands-on category and positioning builder who has authored a narrative a company actually went to market with.
Demand generation from near-zero, with pipeline numbers you owned.
You write and you build, and you can sell into senior, sophisticated buyers.
Strongly preferred: experience in regulated or vertical B2B (legal-tech, regtech, fintech, proptech, insurance), and breadth across more than one market.
Why join A genuine greenfield founding role: define the category and own GTM from the ground up, rare at a company already generating real revenue.
Profitable and bootstrapped, so no VC pressure and the freedom and budget to do GTM properly.
Direct line to the founders, outsized impact, and a strong package including meaningful equity.
Manchester HQ, hybrid working.
Interested?
Apply here or message me directly for a confidential chat.
TPBN1_UKTJ
GTM Manager in Manchester employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land GTM Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
