At a Glance
- Tasks: Lead innovative digital marketing campaigns across multiple platforms and businesses.
- Company: Join a forward-thinking company in Trafford Park, Manchester.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Fast-paced environment with opportunities for creative expression and career advancement.
- Why this job: Take ownership of exciting campaigns and make a real impact on growth.
- Qualifications: 3+ years in digital marketing with strong skills in PPC, email, and content.
The predicted salary is between 45000 - 45000 £ per year.
Location: Trafford Park, Manchester (onsite)
Salary: £40,000 - £45,000 per annum
Job Type: Permanent, Full-time
The Opportunity
We are looking for a creative, results-driven Marketing Manager / Campaign Executive to join our growing team based in Trafford Park. This is a hands-on role where you will lead the planning, creation and delivery of innovative digital marketing campaigns across three businesses within our group.
Reporting directly to the Managing / Sales Director, you will play a key role in driving growth through paid media, content, email marketing and design.
Key Responsibilities
- Create and manage digital campaigns across Google Ads, Bing, LinkedIn, Facebook Lead Gen and Twitter Ads
- Own all PPC activity including keyword analysis, A/B testing, landing page optimisation and performance reporting
- Develop and implement SEO strategies including technical SEO, content marketing, blogging and link building
- Write and optimise ad copy, landing pages and marketing content to drive conversions
- Analyse campaign performance using A/B testing and competitor research
- Manage B2B email marketing campaigns including segmentation and optimisation
- Maintain brand consistency across all marketing communications
- Format and publish content using WordPress and HubSpot
Skills & Experience
- Minimum 3 years experience in a digital marketing role
- Strong experience in paid search, email marketing, content writing and graphic design
- Excellent working knowledge of Google Ads and campaign reporting
- Proficiency in Illustrator, Photoshop and InDesign
- Ability to manage multiple projects in a fast-paced environment
- Strong copywriting skills across multiple brands and channels
- B2B marketing experience is essential
- Marketing qualification desirable but not essential
Why Join Us?
This is a fantastic opportunity to join a forward-thinking company during an exciting period of expansion. You will have the chance to take ownership of campaigns and develop your career within a supportive and successful team.
Please ensure your CV includes a link to your portfolio of creative work.
Digital Marketing Manager in Manchester employer: All The Top Bananas
My Four Wheels is an exceptional employer, offering a rewarding career as a Trainee Driving Instructor with flexible working hours and the potential to earn up to £50,000+ annually. With comprehensive training provided through our new Training Academy, employees benefit from ongoing support and resources, ensuring a fulfilling journey towards becoming a qualified instructor while enjoying the satisfaction of teaching locally in Westfield, Surrey.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
