CRM Manager / CRM Lead - Bloomreach
3-Month Contract
Outside IR35
UK Remote
I'm currently looking for an experienced CRM Manager / CRM Lead with strong, hands-on Bloomreach experience for a 3-month contract with a leading UK consumer brand.
The business is currently moving from Adobe Campaign to Bloomreach, so they're looking for someone who can hit the ground running and bring genuine Bloomreach expertise into the team.
You'll play a key role in supporting the CRM and marketing plan for their entertainment UK venues business, helping maximise the new platform and deliver effective customer lifecycle activity.
What you'll be doing:
Supporting the transition from Adobe Campaign to Bloomreach
Helping embed and maximise Bloomreach across the CRM function
Supporting the development and delivery of the CRM/marketing plan for entertainment venues
Building and optimising customer journeys, campaigns and automation
Developing segmentation, targeting and personalisation strategies
Identifying opportunities to improve engagement, retention, reactivation and visit frequency
Using customer data and insight to shape CRM activity and measure performance
Supporting lifecycle and behavioural campaigns across email, SMS, push and other channels
Working with Marketing, Commercial, Analytics and wider CRM teams
Collaborating with CRM colleagues across Mauritius and Gibraltar
Testing, learning and continuously optimising CRM activity
What we're looking for:
Strong, hands-on Bloomreach experience - essential
Experience working with Adobe Campaign or another enterprise CRM/ESP would be beneficial
Proven experience in a senior CRM, lifecycle or customer engagement role
Strong understanding of segmentation, automation, personalisation and customer journeys
Data-driven and commercially focused approach
Strong B2C/customer lifecycle marketing experience
Confident working with senior stakeholders and cross-functional teams
Experience across retention, loyalty, reactivation or customer engagement
Gaming, leisure, hospitality, retail or e-commerce experience would be advantageous
If you're a Bloomreach CRM specialist who could hit the ground running and this sounds like a good fit, I'd love to hear from you.
TPBN1_UKTJ
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