Senior Digital Marketing Executive in Luton

We have an exciting opportunity for a passionate and knowledgeable Senior Digital Marketing Executive to join our incredible marketing team. Our homes are known for their exceptional standards, homely atmosphere, and commitment to residents' wellbeing. As we continue to grow, we're looking for a passionate and creative Senior Digital Marketing Executive to help us tell our story, engage with our audiences, and support our homes in achieving their marketing goals.

We're looking for a results-focused, hands-on Senior Digital Marketing Executive to lead our digital presence and performance. This is a pivotal role with a clear headline project: the design and launch of our new website. Beyond launch, you'll own the channels that fill our enquiry pipeline - paid and organic search, social and content - and use data to turn interest into home visits and admissions.

This role will be hybrid with travel to our offices in Luton and will require regular travel to our sites as and when needed.

We offer our colleagues:

• Competitive annual salary.
• 33 days annual leave (inclusive of bank holidays)
• Access high street discounts and money saving tips via our mobile friendly benefits platform
• Workplace pension.
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus - up to £750 per referral*
• Be part of a growing, values-driven care organisation.

What you'll be doing:

At Hamberley, we believe that our residents deserve something 'Extra Special, Every Day'. Some of the things you'll do in the role include:

• Build meaningful relationships with our stakeholders to create, develop, and manage engaging and informative digital content optimised for active social media channels.
• Lead the build and launch of our new website - planning content, creating and optimising pages, and ensuring a smooth, on-time go-live.
• Own on-page and technical SEO at launch and beyond, working with our SEO partner to protect rankings through migration and grow organic visibility.
• Maintain the site post-launch, keeping content accurate, relevant and continuously optimised for conversion (CRO) and user experience (UX).
• Develop and execute multi-channel digital campaigns across paid search (PPC), paid social, display and organic, aligned to occupancy and enquiry targets.
• Manage day-to-day relationships with our paid search and SEO agencies, ensuring work is aligned to strategy, budget and timelines.
• Plan, execute and optimise organic and paid social across Facebook, Instagram and LinkedIn, keeping content on-brand and platform-appropriate for each home.
• Create high-quality digital assets for web, social and campaigns, maintaining a consistent brand tone and visual style across every touchpoint.
• Continuously test new tools and approaches, ensuring quality, brand consistency and GDPR compliance throughout.
• Track performance across the funnel using Google Analytics and ad platforms - traffic, engagement, conversion, cost per enquiry and return on ad spend.
• Provide regular performance reports with clear, actionable recommendations, and use insight to improve lead generation and conversion at every stage.
• Conduct competitor and market analysis to spot emerging trends and growth opportunities within the care sector.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

The successful applicant will have:

• Proven experience in a digital marketing role spanning website management, SEO, paid media and content.
• Hands-on experience building and optimising websites (WordPress or similar CMS) and managing or supporting a website launch or migration.
• Strong working knowledge of SEO, SEM/PPC and paid social.
• Confident using AI tools to work faster and smarter, with an appetite to keep learning as the technology evolves.
• Data-driven approach, with confidence in Google Analytics, Meta Business Suite and campaign reporting to make decisions and demonstrate ROI.
• Excellent copywriting and proofreading skills, with a sharp eye for brand and detail.
• Strong organisational skills and the ability to manage multiple projects and deadlines at once.

• Experience managing agency relationships and marketing budgets.
• Understanding of CRO and UX principles.
• Hands-on experience with AI tools such as Claude, including using them to streamline content, research and reporting.
• Experience with marketing automation and CRM tools.
• Creative, proactive and energised by digital innovation.

If this sounds like you and you're looking for a fulfilling role that makes a genuine impact in the lives of others, this rewarding career is for you.

Due to the high level of interest we anticipate for this role, we may close this advert earlier than the stated closing date to manage applications effectively. If you're interested in joining us at Hamberley, we encourage you to apply as soon as possible.

We respect and value our residents and each other. At Hamberley Care Homes, we believe in the importance of what we do and why we do it. Creative and empowered, our people see every day as an opportunity for growth and development. We make ideas happen. Together we can achieve anything.

Be part of something special. Be part of Hamberley.