At a Glance
- Tasks: Support top-tier global customers and drive complex sales activities.
- Company: Join a leading tech company focused on customer success.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to collaborate across teams and enhance your skills.
- Why this job: Be a trusted partner in managing high-value accounts and making an impact.
- Qualifications: Experience in B2B sales and managing complex customer relationships.
The predicted salary is between 45000 - 60000 £ per year.
We are strengthening support for our largest and most complex global customers by introducing a Senior Sales Associate role. This role focuses on providing deep commercial, operational, and stakeholder support to a small number of top-tier, high-value accounts, partnering closely with Account Executives (AEs) to deliver consistent revenue growth, strong customer outcomes, and a best-in-class customer experience.
The Senior Sales Associate manages increased complexity, scale, and senior-level engagement while remaining an individual contributor role, with no people management or hierarchical responsibility over Sales Associates.
The Senior Sales Associate focuses on:
- Supporting the AE in managing large, complex, and global customers
- Owning and driving high-value and complex commercial activities
- Engaging with senior customer stakeholders and internal leadership
- Ensuring rigorous execution across renewals, rerates, and transactional activity for strategic accounts
This role is well-suited for a commercially experienced sales professional who thrives in complex customer environments and enjoys operating as a trusted partner to both customers and AEs.
What you will do
Strategic Customer Engagement & Governance
- Partner closely with the AE to manage a small portfolio of Colt's most strategic and complex accounts.
- Act as a senior day-to-day commercial contact, building strong relationships with senior customer stakeholders and key internal teams.
- Lead and contribute to customer governance activities such as service reviews, operational forums, and commercial touchpoints, while supporting AE-led strategic engagements (QBRs, account planning, executive sessions).
- Drive structured stakeholder engagement planning, ensuring alignment and effective communication across Colt and customer organisations.
- Anticipate customer risks, dependencies, and commercial opportunities within complex, multi-national account environments.
Advanced Commercial Management & Opportunity Execution
- Own and manage complex transactional and renewal-related sales activities end to end, including pricing, rerates, contract changes, and commercial negotiations.
- Drive opportunity progression across multiple products, regions, and stakeholders in partnership with Sales Engineering, CRM, Product, Deal Pricing, Legal, and Finance.
- Support the AE in identifying, shaping, and executing large or complex expansions, cross-sell, and upsell opportunities.
- Proactively manage high-value renewals to secure retention, improve outcomes, and identify growth opportunities.
- Ensure commercial activity aligns with customer strategy, contractual obligations, and internal governance.
- Participate in customer meetings to progress opportunities, resolve issues, and strengthen commercial relationships.
- Support customer satisfaction initiatives and act as a point of escalation for complex commercial queries where appropriate.
Data, Process & Sales Excellence
- Ensure Salesforce data for assigned customers is accurate, complete, and continuously updated to enable reliable reporting, forecasting, customer communication, and pipeline visibility.
- Apply a disciplined approach to opportunity tracking, renewal planning, and commercial execution.
- Share best practices and insights across the team, supporting continuous improvement in how complex accounts are managed.
What we're looking for
Experience
- Proven B2B sales, account management, or commercial experience within technology, telecoms, or complex services environments.
- Experience managing large, complex, or global customer accounts with multiple stakeholders.
- Strong track record of supporting or owning high-value renewals and transactional sales cycles.
- Hands-on experience using CRM systems (e.g. Salesforce) to manage complex pipelines and customer data.
- Confidence working with senior internal and external stakeholders.
Skills
- Strong commercial acumen with the ability to navigate complexity and ambiguity.
- Excellent stakeholder management and communication skills at multiple organisational levels.
- Ability to manage multiple high-value opportunities and priorities simultaneously.
- Strong collaboration skills across sales, engineering, product, finance, and operations teams.
- High attention to detail combined with the ability to think strategically.
Personal Attributes
- Proactive, self-driven, and comfortable operating with a high level of autonomy.
- Calm and professional under pressure in complex customer situations.
- Customer-centric mindset with a focus on long-term value creation.
- Trusted, dependable partner to AEs and internal teams.
- Curious and committed to continuous learning in products, customers, and markets.
Senior Sales Associate in London employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Associate in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Associate at All The Top Bananas, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including All The Top Bananas. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Associate. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Associate in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for All The Top Bananas:When writing your cover letter, make sure to tailor your message specifically for All The Top Bananas. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at All The Top Bananas
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show All The Top Bananas that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show All The Top Bananas that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with All The Top Bananas’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.