Senior Events Sales Manager in London

Senior Events Sales Manager
Salary: £40,000 per annum | Permanent, full time | 40 hours per week (inclusive of breaks), with some evening and weekend work | 22 days annual leave + bank holidays
Reports to: Head of Events and Commercial Partnerships | Responsible for: Events Team
Location: Brixton House, 385 Coldharbour Lane, Brixton, London SW9 8GL, with flexibility to attend events and client engagements outside standard office hours.
About Brixton House
Brixton House is a vibrant community hub where creativity thrives, voices are heard and everyone is welcomed. Our vision is to empower undervalued, unheard and excluded communities through our creative and cultural spaces. Rooted in the history of Ovalhouse Theatre, we present voices often marginalised in mainstream funded culture. Our values are to be welcoming to our international community, radical and progressive in our thinking, collaborative locally and beyond Brixton, and always to celebrate our unique identity and growing accomplishments.
Purpose of the role
As the senior sales lead in our commercial team, you will build a proactive sales operation that creates opportunities, develops pipeline and converts business into sustainable earned income. You will have particular responsibility for growing our core hires business across rehearsals, auditions and workshops, while developing corporate and strategic venue relationships. You will line-manage the Events Sales Manager and work closely with the Event Manager to ensure a strong sales-to-delivery transition.
Sales leadership and business development
Lead our sales strategy, moving the team from a largely reactive model to planned outbound activity.
Own the sales pipeline, ensuring sufficient quality and value to support income targets.
Identify and develop new markets, clients and opportunities across the cultural, creative and corporate sectors.
Lead prospecting and build relationships that increase repeat, block and higher-value bookings, including multi-year partnerships and other longer-term income.
Use customer insight, market intelligence and performance data to improve conversion and strengthen our commercial positioning.
Core hires business
Own the strategy for growing rehearsals, auditions and workshops, identifying priority clients and markets.
Develop targeted prospecting to increase utilisation and visibility of our spaces.
Work with Marketing on propositions, campaigns and case studies that generate qualified leads.
Identify repeat and block-booking opportunities and monitor performance to improve results.
Leading the sales team
Line-manage and develop the Events Sales Manager, setting clear objectives, priorities and expectations.
Review pipeline, activity and conversion regularly, acting where performance or income is at risk.
Coach the Events Sales Manager in prospecting, enquiry management, negotiation and conversion.
Ensure clear processes for enquiries, quotes, follow-up and bookings, building a culture of proactive sales, accountability and excellent customer service.
Pricing, packaging and marketing
Own pricing and packaging with colleagues, balancing demand, capacity, market position, value and profitability.
Develop higher-value propositions beyond basic room hire that encourage package and ancillary income, using customer feedback and performance to improve the offer.
Work with Marketing to identify priority markets and audiences, and to brief campaigns and the assets, case studies and testimonials that support proactive sales.
Commercial management and reporting
Take responsibility for the commercial sales budget and performance, with accurate pipeline forecasting.
Report on income against target, emerging risks, enquiries, pipeline value, conversion and utilisation.
Keep contracts, invoicing, CRM and commercial records up to date, and contribute to effective CRM systems and dashboards.
Client relationships and handover
Ensure clients receive a professional, responsive and consistent experience throughout the sales process.
Hand over confirmed bookings to the Event Manager with accurate, comprehensive information, working together to resolve any delivery issues.
Use client feedback and testimonials to improve future sales and generate repeat business and referrals.
Essential
Significant experience in events sales, venue hire, business development, hospitality, cultural venues or a similar commercial environment.
Demonstrable experience of proactive outbound sales, business development and converting a sales pipeline.
Experience managing sales targets, budgets and commercial performance.
Experience building strong client and business relationships, including repeat or strategic business.
Experience managing, coaching or developing sales staff.
Strong communication, negotiation and influencing skills, plus the organisation to manage competing priorities and work across departments.
A commitment to delivering inclusive, values-driven experiences.
Proficiency in Microsoft Office and CRM/sales management systems.
Desirable
Experience in a cultural, theatre, arts or community venue, and existing corporate, creative or commercial networks.
Experience selling rehearsal, workshop, audition, event or venue hire, including block bookings or multi-year partnerships.
Knowledge of the London events, cultural and venue hire market.
How to apply
Apply via the "Join the team" page on our website, describing what attracts you to this position and evidencing your ability to meet the criteria above. Log into our hire platform (Hireful), complete the basic information, upload your CV and a letter of application of no more than two sides of A4 in size 12 font.
Closing date: 16 September 2026 | First interviews: w/c 21 September | Second interviews: w/c 28 September

REF-230602