At a Glance
- Tasks: Lead innovative demand generation strategies across international markets and optimise enterprise campaigns.
- Company: Rapidly growing tech company transforming workforce management with cutting-edge solutions.
- Benefits: Competitive salary, performance bonus, private healthcare, enhanced holiday allowance, and lifestyle perks.
- Other info: Autonomy to influence strategy and excellent career growth opportunities.
- Why this job: Join a tech-led business reshaping an industry and make a real impact on growth.
- Qualifications: 6+ years in B2B demand generation, strong HubSpot skills, and experience with AI tools.
The predicted salary is between 60000 - 70000 £ per year.
Senior Demand Generation Manager £60,000£70,000 + Bonus | London | Hybrid
Most demand generation roles are about generating more leads.
This isn't.
Our client is a rapidly growing technology business that's transforming the way organisations access and manage flexible workforces.
Combining a highly scalable digital platform with a strong commercial operation, they've become one of the market leaders in their sector and continue to invest heavily in product innovation, AI and international growth.
As they continue to expand across the UK and overseas, they're looking for a Senior Demand Generation Manager to build and optimise a sophisticated enterprise demand engine focused on winning large strategic accounts.
If you've moved beyond traditional lead generation into Account-Based Marketing, AI-enabled marketing operations and enterprise demand generation, we'd love to hear from you.
The Role You'll take ownership of the demand generation strategy across multiple international markets, working closely with Sales, Product and Marketing teams to build campaigns that generate qualified enterprise opportunitiesnot just marketing leads.
Key responsibilities include: Designing and executing enterprise ABM programmes targeting named accounts.
Building and optimising sophisticated Hub Spot workflows, lead scoring and nurture programmes.
Using AI tools such as Claude and Gemini to accelerate research, campaign development and persona-based nurturing.
Owning Linked In and Google Ads strategy, testing and optimisation.
Partnering closely with Sales to improve lead quality, conversion and pipeline performance.
Measuring success through pipeline growth, sales-qualified opportunities, conversion rates and commercial impact.
About You You'll probably bring most of the following: 6+ years' experience in B2B demand generation within a Saa S or technology business.
Proven enterprise ABM experience.
Strong Hub Spot expertise, including building workflows, automation and lead qualification.
Daily use of AI tools to improve marketing execution, research or automation.
Experience working closely with commercial and sales leadership.
A highly analytical approach with a focus on measurable business outcomes.
You'll Enjoy This Role If...
You prefer building marketing engines to managing meetings.
You enjoy solving commercial problems with technology.
You use AI every day to improve the quality and speed of your work.
You believe enterprise deals are won through coordinated account engagement rather than mass lead generation.
You want your work measured by pipeline and revenue, not vanity metrics.
The Opportunity This is an opportunity to join an ambitious, technology-led business that's genuinely reshaping a traditional industry.
You'll have the autonomy to influence strategy, the tools to execute at pace, and the opportunity to make a measurable commercial impact while helping scale an already successful international business.
Package
£60,000£70,000 basic salary Performance bonus, Private healthcare, Enhanced holiday allowance Pension, Additional lifestyle and wellbeing benefits
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Senior Demand Generation Manager in London employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
