At a Glance
- Tasks: Lead paid social campaigns across international markets, optimising for performance and creativity.
- Company: Fast-growing consumer business in the gaming sector with a dynamic team.
- Benefits: Competitive salary, bonus, hybrid work, private healthcare, and 24 days leave.
- Other info: Join a vibrant team where creativity meets data-driven decision making.
- Why this job: Gain international exposure and sharpen your career in a creative performance marketing environment.
- Qualifications: Experience in managing paid social campaigns on Meta, TikTok, or Snapchat.
The predicted salary is between 40000 - 50000 £ per year.
This is a role for a Paid Social expert who wants pace, scale, budget, international reach and the creative freedom to make a visible commercial impact, whilst also holding a highly visible role within a team of paid social specialists, taking lead on Paid Social campaigns targeting all Spanish speaking markets end to end.
Youll be joining a high-growth consumer business operating in a pacey, creative but regulated, and fiercely competitive sector. Its an environment where performance matters, but so does brand, creativity, speed of execution and the ability to spot opportunities others miss.
The role sits within a central paid social team, supporting multiple international markets across full-funnel campaign activity. Youll be working across channels including Meta, TikTok and Snapchat, taking responsibility for campaign setup, optimisation, reporting, budget management, creative testing and stakeholder engagement.
It needs someone who can look at data, understand what it is really telling them, then turn that into better campaigns, sharper creative briefs, cleaner targeting, stronger reporting and improved commercial performance. Youll be working closely with internal teams across brand, data, CRM, digital and market leads, so the ability to explain campaign performance clearly is important. Not just what happened, but why it happened and what should happen next.
What youll be doing:
- Youll manage paid social campaigns across assigned international markets, taking ownership of setup, optimisation, budget pacing, creative coordination and compliance checks.
- Youll produce daily, monthly and quarterly reporting, using performance data, attribution insight and customer lifetime value to shape decisions.
- Youll work with brand and creative teams on upper-funnel activity, while staying close to acquisition performance.
- Youll help ensure tracking, tagging, landing pages and campaign links are properly set up, working closely with data teams to make sure performance is measurable and reliable.
- Youll adapt activity by market, recognising that audience behaviour, creative response and cultural nuance will not be the same everywhere.
- Youll also identify opportunities to improve automation, efficiency and technical capability across the channel.
What youll need:
- Youll probably have around a solid background in paid social under your belt already, with a strong track record managing campaigns across platforms such as Meta, TikTok and/or Snapchat. This could have been established either brand side, or within an agency environment.
- Youll be comfortable managing meaningful budgets and multiple campaigns at once, ideally across more than one market.
- Youll need strong analytical skills, with experience using reporting tools, attribution models, mobile measurement platforms such as Excel is a given. If youve used AppsFlyer, Tableau or similar visualisation tools will be beneficial.
- You should have a good understanding of tagging, tracking and attribution, including GTM.
- Youll also need to be confident presenting insight to stakeholders. The best person for this role will be able to move between detail and bigger-picture thinking without getting lost in either.
Why this role?
Because it offers the kind of paid social environment that can genuinely sharpen your career. Youll get international exposure, significant campaign responsibility, access to strong data, a competitive market to test yourself in, and a business where creative performance marketing is taken seriously.
The package includes:
- £40,000 to £50,000 base salary
- 10% annual bonus
- Hybrid working, 3 days in the London office
- Private healthcare
- Life insurance
- Pension scheme
- 24 days annual leave, increasing with service
- Regular company events and team activities
This would suit someone commercially sharp, curious, well organised and confident enough to try new things. Someone who enjoys the pace of paid social, but wants more than just platform execution.
Want to Apply? Heres how: Applicants must have the right to live and work in the UK. You can share your Linked-in profile (but please ensure theres more than just job titles listed) or email me a CV. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122 TPBN1_UKTJ
Paid Social Manager - Gaming in London employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager - Gaming in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager - Gaming in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
