At a Glance
- Tasks: Manage and optimise paid media landing pages, video content, and campaign delivery.
- Company: Join a dynamic team at a leading educational institution.
- Benefits: Flexible hybrid work, creative environment, and valuable experience in paid media.
- Other info: Immediate start available for a 4-month role with great career development opportunities.
- Why this job: Make an impact with your creativity while enhancing your skills in a fast-paced role.
- Qualifications: Experience in paid media, strong communication skills, and attention to detail.
The predicted salary is between 24750 - 30250 £ per year.
4 month role with immediate start available.
Ideal for someone with experience in paid media and possessing excellent creative and visual communication skills along with copywriting and content-editing abilities.
Hybrid role with on site Mondays and Thursdays.
Key Areas of Support
1.
Ad Landing Pages (ALPs)
Own the end-to-end management and optimisation of advertising landing pages, ensuring they are accurate, up to date, and aligned with campaign objectives.
Key responsibilities:
Review undergraduate landing pages for consistency, copy quality, and accuracy, including updating event dates and replacing You Tube embeds with Kaltura-hosted videos where appropriate.
Troubleshoot issues relating to Kaltura video playback and help establish best practice guidance for video implementation on landing pages.
Update Brand landing pages and create postgraduate versions of existing pages to separate undergraduate and postgraduate content, with delivery targeted for September.
Support the updating of postgraduate landing pages and coordinate with faculties to ensure pages are ready for October campaign activity.
Create new landing pages as required and manage stakeholder engagement with faculties throughout the process.
Review and optimise pages in line with Digital Content Team best practice and accessibility guidelines.
Update Contensis form names to remove date references and improve consistency.
Audit all landing pages, using Copilot where appropriate, to ensure alignment with PPC messaging, keywords, and campaign objectives.
Update King's Foundations landing pages in preparation for October campaign launches.
Archive legacy or inactive landing pages and maintain an organised page inventory.
Maintain and update the ALP master tracker to ensure accurate project oversight.
2.
Video Content Management
Support the planning, maintenance, and optimisation of paid media video assets.
Key responsibilities:
Review Portfolio and "Why King's" video assets, identifying updates required following QS 2027 rankings and requirements for additional formats and dimensions.
Project manage required video updates with RBM and other relevant stakeholders.
Establish key rankings release dates and maintain a schedule of content updates and refreshes.
Collaborate with faculties to support video content creation and provide guidance on paid media best practice.
3.
Campaign Delivery Support
Provide operational support across paid media campaign setup, quality assurance, and performance monitoring.
Key responsibilities:
Create CMP codes in Dynamics and maintain accurate records within the master campaign tracker.
Review campaign previews across all channels and coordinate feedback and amends with Hunter Lodge.
Maintain an internal agency action tracker, ensuring all deliverables and actions are recorded and monitored.
Verify campaign launches against approved media plans and ensure activity is implemented correctly.
Review agency reporting dashboards and proactively identify opportunities for optimisation and performance improvement.
Compile campaign performance data for reporting purposes.
4.
Creative Asset Development
Support the creation and management of campaign creative assets across undergraduate, postgraduate, and brand campaigns.
Key responsibilities:
Create, update, and adapt advertising assets in Canva across multiple campaigns and audiences.
Independently manage creative requests and stakeholder communication through Click Up.
Work collaboratively with faculties to ensure creative assets meet campaign objectives, brand standards, and delivery deadlines.
Essential Skills and Experience
The successful candidate should demonstrate:
Exceptional attention to detail and commitment to quality assurance.
Strong project management skills, with the ability to manage multiple priorities simultaneously and adapt quickly to changing requirements.
Excellent creative and visual communication skills.
Strong copywriting and content-editing abilities.
A data-driven mindset, with an understanding of paid media performance metrics and optimisation principles.
Effective stakeholder management skills, including the ability to build relationships and work collaboratively across teams.
The ability to work independently and take ownership of key projects from initiation through to delivery.
Confidence working across CMS platforms, CRM systems, analytics tools and marketing technology platforms.
Ability to identify and resolve issues relating to tracking, landing pages, forms, videos and campaign implementation.
TPBN1_UKTJ
Paid Media Officer in London employer: All The Top Bananas
As a Paid Media Officer at our institution, you will thrive in a dynamic and supportive work environment that values creativity and collaboration. With a hybrid working model, you can enjoy the flexibility of working from home while also engaging with your colleagues on-site, fostering a strong team culture. We are committed to your professional growth, offering opportunities to enhance your skills in digital marketing and project management, making this role not just a job, but a stepping stone in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Officer in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Paid Media Officer in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at All The Top Bananas from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at All The Top Bananas specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at All The Top Bananas, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show All The Top Bananas you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure All The Top Bananas that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for All The Top Bananas, so think on your feet and don't hesitate to showcase your creativity!
