At a Glance
- Tasks: Lead growth strategies for a renowned spirits brand in the off-trade sector.
- Company: Join a respected global spirits business with a strong market presence.
- Benefits: Competitive salary, performance bonus, health insurance, and company car.
- Other info: Opportunities for professional development and career progression await you.
- Why this job: Make an impact in a dynamic industry while developing your leadership skills.
- Qualifications: Experience in Off Trade sales within FMCG, especially spirits, is essential.
The predicted salary is between 90000 - 90000 £ per year.
Head of Off Trade – Global Spirits Brand – London - Up to £90,000 plus 15% bonus and car allowance My client is a well-known and respected global spirits business with years of sales and a long-standing place on every back bar.
This business does well in both the On & Off trade and is classed as a household name.
My client is seeking an exceptional Head of Off-Trade to lead and accelerate the growth of their iconic portfolio of spirits brands across the off-trade channel.
This is a pivotal leadership role responsible for supporting and executing the end-to-end on-trade strategy, driving sustainable brand growth, strengthening route-to-market partnerships, and delivering best-in-class customer engagement.
This role combines leadership, account management and brand development across the off-trade.
It is essential you have worked across grocery, convenience and wholesale in previous roles.
Company
Benefits: Competitive salary with performance-related bonus.
Comprehensive benefits package including health insurance, pension scheme, and company car.
Opportunities for professional development and career progression.
The chance to work with a leading brand in a dynamic and fast-paced industry.
Your role as the Head of Off Trade will include: Support and deliver the commercial strategy for the Off Trade channel across grocery, wholesale, and convenience.
Managing strategic working relationships.
Develop and implement joint business plans to deliver profitable growth and increased market share.
Build and maintain strong, trusted relationships with buyers and senior retail stakeholders.
Monitor market performance, identify new opportunities, and deliver category-led solutions.
Managing pricing surveys, competitor analysis and demand requesting.
Collaborate closely with marketing, finance, and supply chain teams to align on commercial goals.
Take ownership of sales forecasting, budget management, and delivery against targets.
Have you achieved any of the following: Proven experience in Off Trade sales within the drinks FMCG sector (spirits experience preferred).
Strong track record of managing top-tier retail accounts and securing profitable growth.
Established network and excellent relationships with buyers across key multiples.
Strategic thinker with strong negotiation skills and financial acumen.
Results-driven, resilient, and motivated by delivering growth in a competitive market.
Strong leadership qualities and the ability to influence cross-functional teams.
If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.
We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities.
Likewise, if you are looking to recruit then we would love to hear from you.
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Head of Off Trade in London employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Off Trade in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Off Trade at All The Top Bananas, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including All The Top Bananas. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Off Trade. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Off Trade in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for All The Top Bananas:When writing your cover letter, make sure to tailor your message specifically for All The Top Bananas. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at All The Top Bananas
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show All The Top Bananas that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show All The Top Bananas that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with All The Top Bananas’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
