Head of New Business in London

We're BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy, directly advising the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to support BDO's growth ambitions. We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.

Here, we think beyond activity. You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, which comes from working closely with them and building long-lasting relationships. You'll be someone who is comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners.

The Head of New Business leads the New Business sub-capability, accountable for increasing new client acquisition by building a professional, repeatable approach to identifying, targeting and converting new organisations and individuals within our "sweet spot". The role ensures new business activity is aligned to growth and market priorities, including the firm's target and Priority Client programmes.

Key responsibilities include:

• Own and continuously improve the New Business methodology covering targeting, outreach, qualification, SQL follow-up, progression, handoff and feedback loops.
• Maintain a clear "how to engage" service guide: inputs, outputs, timelines, definitions of done and quality standards.
• Establish briefing standards for requests into New Business.
• Run practical learning loops to improve standards, scripts and tools.
• Partner with GTM and Sales leadership to define target priorities and focus areas.
• Lead delivery of proactive origination and meeting generation with clear standards and measurable outcomes.
• Define and govern how the team receives, qualifies and progresses sales-qualified leads (SQLs) from marketing campaigns.
• Ensure insight from outreach and SQL progression feeds back into proposition refinement and GTM/campaign planning.
• Establish clean handoffs into Partners/Account teams.
• Ensure accurate campaign attribution and source discipline in CRM.
• Partner with Operations/CRM and Digital to operationalise new business activity through tools and automation.
• Define and track KPIs for New Business performance.
• Lead and develop the New Business team: recruitment input, onboarding, coaching, performance management and progression.

You'll be someone with significant experience in new business sales/origination in complex B2B environments, proven ability to build repeatable approaches and improve conversion through disciplined execution and coaching, strong buyer-led, issue-based and solution selling capability, and proven people leadership and capability-building experience.

At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues.

We're looking forward to the future at BDO, helping entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you.