EMEA Website Lead in London

As the EMEA Website Lead, you will be accountable for the strategic direction, operational management, and performance of the DS Smith website across all EMEA markets and language versions, ensuring a unified value proposition, customer offer, and user experience. This transformation-focused role drives a step-change in the DS Smith EMEA website by evolving it from a functional asset into a high-impact, customer-centric platform. A key part of this transformation is centralising website management processes to deliver greater efficiency, consistency, and effectiveness across all EMEA markets. This includes implementing streamlined governance, shared tools, and standardised workflows that enable faster execution, improved quality control, and a scalable digital ecosystem.

The role leads a team responsible for delivering a site that is fast, intuitive, and relevant - consistently reflecting DS Smith's brand promise, supporting lead generation and conversion, and enabling commercial growth.

Key Responsibilities:

• Define a clear and compelling vision for the website's role in delivering business value, customer engagement, and measurable growth with priority customers.
• Build and maintain a strategic roadmap that prioritises enhancements in user experience, functionality, performance, and localisation across all EMEA markets and language versions.
• Manage the website budget effectively, ensuring cost optimisation and alignment with strategic priorities.
• Lead the planning and execution of a structured website experimentation programme, including A/B testing and UX optimisation initiatives.
• Leverage analytics tools to track website performance, user behaviour, and engagement metrics.
• Drive SEO/GEO improvements focused on priority topics to enhance visibility and search rankings.
• Maintain compliance with legal, regulatory, and accessibility requirements.
• Lead the central website team responsible for UX, experimentation, and optimisation.
• Collaborate with key internal stakeholders and suppliers to ensure alignment and introduce new ways of working.

About You:

• A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study.
• Proficiency in using Optimizely CMS to create, edit, and publish multilingual content.
• Experience with A/B testing frameworks and experimentation platforms.
• Strong understanding of SEO best practices and web analytics tools.
• Basic understanding of Dynamics 365 Marketing Forms.
• Knowledge of data privacy regulations (e.g. GDPR) and consent management.
• Ability to define and track KPIs and interpret data to drive continuous improvement.
• Excellent English verbal and written communication skills.
• Demonstrated success in building a website from the ground up.
• Strong project management skills to oversee website updates and migrations.

Benefits:

• Competitive salary
• Discretionary bonus
• Car allowance
• 25 days holiday plus bank holidays
• Private Medical Insurance
• Pension scheme, life assurance and income protection
• Employee Assistance Programme
• Employee Discounts
• Cycle to work scheme

Location: London (Paddington) - hybrid

We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change.

Fair recruitment at DS Smith aims to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.