Ecommerce Director
Retail Group | London | Competitive Salary + Bonus + Benefits
We're partnering with a dynamic, multi-brand retail group entering an exciting phase of growth and transformation. As part of this journey, we're looking to appoint an Ecommerce Director to lead and accelerate their digital performance. This is a pivotal, board-facing role with full ownership of ecommerce strategy, trading, and execution across multiple channels and brands.
The Role
You'll take end-to-end responsibility for the ecommerce function, driving revenue, profitability, and customer experience. This is not a 'keep the lights on' role, this is about step-change growth.
Key responsibilities include:
Defining and delivering the ecommerce and digital trading strategy
Owning P&L performance, budgets, and forecasting
Leading online trading, merchandising, and optimisation
Driving conversion, AOV, and customer acquisition/retention
Collaborating with Marketing on performance marketing, CRM, and brand campaigns
Overseeing UX/UI, platform development, and digital roadmap
Building and leading a high-performing ecommerce team
Partnering with senior stakeholders across Retail, Buying, and Operations
About You
Proven track record in a senior ecommerce leadership role within retail or consumer
Strong commercial operator comfortable owning numbers, not just narrative
Experience scaling online revenue in a multi-channel environment
Deep understanding of digital marketing, trading, and customer journey optimisation
Comfortable operating at pace in a changing, growth-focused business
A natural leader who can bring clarity, energy, and direction
Why Join?
Opportunity to shape and lead the digital growth agenda of a well-backed retail group
Real autonomy and visibility at exec/board level
A business that is investing properly in people, platform, and performance
BH35244
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Ecommerce Director in London employer: All The Top Bananas
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