At a Glance
- Tasks: Lead exciting email campaigns and optimise customer journeys for a top fashion brand.
- Company: Join a renowned fashion group with a vibrant Ecommerce Marketing team in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with a focus on collaboration and creativity in the fashion industry.
- Why this job: Shape impactful CRM strategies and connect with fashion lovers across Europe.
- Qualifications: Experience in CRM or email marketing, especially with Klaviyo, and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London. This is a hands-on, end-to-end role at the heart of our CRM activity, giving you the opportunity to shape best-in-class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.
Main Responsibilities Will Include:
- Owning the end-to-end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo
- Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes
- Building, maintaining and optimising automated lifecycle flows including welcome, post-purchase, cart abandonment, browse abandonment and win-back sequences
- Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content
- Executing campaigns across multi-market and multi-currency environments, supporting localisation for European audiences
- Designing and executing A/B tests across subject lines, content, send times and segmentation strategies to embed a test-and-learn culture
- Tracking and reporting on key CRM performance metrics including open rate, CTR, CTOR, conversion and revenue contribution, with clear insights and recommendations
- Briefing copy and creative teams to ensure all communications are on-brand, accurate and delivered on time to a high standard
- Collaborating cross-functionally with Ecommerce, Merchandising and Brand Marketing teams to align messaging, timing and creative assets
Person Specification:
- Previous experience in a CRM, email marketing or lifecycle marketing role within ecommerce, retail or fashion, with proven hands-on Klaviyo experience
- Strong analytical skills with a data-driven approach, including proficiency in Excel or Google Sheets and familiarity with Google Analytics or similar web analytics platforms
- Experience managing multi-market or multi-language CRM communications, with an understanding of how to adapt content for regional audiences
- Commercially aware and customer-centric, with a clear understanding of how CRM activity connects to revenue, retention and customer lifetime value
- A highly organised, detail-oriented communicator who thrives in a fast-paced, cross-functional environment and can present performance insights clearly to stakeholders
CRM Specialist - Fashion Brand in London employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist - Fashion Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Specialist - Fashion Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
