At a Glance
- Tasks: Lead marketing strategy and drive brand growth across multiple channels.
- Company: Dynamic tech scale-up in the health and fitness sector.
- Benefits: Competitive salary, 25 days holiday, free gym access, and employee discounts.
- Other info: Exciting opportunity for career growth in a founder-led business.
- Why this job: Join a fast-growing company and make a real impact on health and fitness.
- Qualifications: Proven leadership in marketing with experience in digital and offline channels.
The predicted salary is between 70000 - 80000 £ per year.
Our client, a successful tech scale-up and cash generative SME, with a £10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and Executive Team. Their B2C Health & Fitness platform provides individualised coaching plans that deliver tangible improvements in nutrition, exercise and lifestyle. This is supplemented by a physical product range incorporating branded protein powders, clothing and accessories.
They now seek to appoint a Head of Marketing to own the overall marketing strategy and roadmap across wholesale, trade, retail B2B, D2C, e-commerce and export.
Your specific responsibilities as Head of Marketing will include:
- Driving traffic, customer acquisition and brand growth
- Owning the strategy, budget and performance of the Marketing department
- Translating business and commercial objectives into a clear, prioritised marketing plan
- Identifying new channels, markets and opportunities to drive growth
- Leading the paid media, content/social, email/CRM and brand functions
- Holding the paid media and performance marketing team accountable for ROAS, CPA and customer acquisition targets
- Reviewing and approving paid media strategy and budget allocation across Meta, Google, TikTok and other platforms
- Owning brand positioning and ensuring consistency across all marketing channels and markets
- Overseeing content and social strategy
- Directing creative and content output
- Owning the email and CRM marketing strategy, including lifecycle, retention and segmentation
- Ensuring email and CRM activity is measured against open rates, click-through rates and revenue contribution
- Directing integration of email/CRM activity with paid, content and e-commerce plans
- Partnering closely with the Head of E-commerce to ensure marketing and website activity are fully aligned
- Working with Sales to support wholesale, trade and retail B2B marketing
- Coordinating with Supply Chain, Manufacturing and Distribution on product launches and promotional planning
- Providing performance insights, forecasts and recommendations to senior leadership
As Head of Marketing you will need experience of:
- Several years in a senior leadership or head-of-department role
- Leading a multi-disciplinary marketing team (e.g. paid media, content/social, email/CRM, brand)
- Owning and managing a marketing budget, with clear accountability for ROI
- Both digital and offline marketing channels
- E-commerce and D2C marketing
- Fitness, health or lifestyle brands (preferable)
- Working in a fast-growing or founder-led business (desirable)
Rewards & benefits:
- Salary: £70-80k
- 25 days holiday + bank holidays
- Free on-site gym
- Employee discounts
- Enhanced sick pay scheme
- Enhanced maternity and paternity pay
Please note: High levels of interest mean that we will only contact you if your application is shortlisted and this will happen within five working days. You must be eligible to work in the UK.
Head of Marketing in Lincoln employer: All The Top Bananas
As a dynamic tech scale-up in the health and fitness sector, our client offers an exciting opportunity for the Head of Marketing to lead innovative strategies in a fast-paced environment. With a strong focus on employee growth, the company provides comprehensive benefits including a competitive salary, generous holiday allowance, and access to an on-site gym, fostering a vibrant work culture that prioritises well-being and professional development. Join a passionate team dedicated to making a tangible impact in the lives of customers while enjoying the unique advantages of working within a rapidly expanding SME.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
