At a Glance
- Tasks: Drive sales of Medium and Heavy Duty trucks while building strong customer relationships.
- Company: Join a leading company in the commercial vehicle sector with a focus on innovation.
- Benefits: Enjoy a competitive salary, performance bonuses, and generous holiday entitlements.
- Other info: Great career progression opportunities and a supportive team environment.
- Why this job: Make an impact by promoting zero-emission transport solutions and developing your sales skills.
- Qualifications: Proven B2B sales experience and strong relationship-building skills required.
The predicted salary is between 30000 - 36000 £ per year.
Location: Lichfield
Hours: Monday to Friday, 8:30am-5:00pm
Working arrangement: Office-based with travel across the Midlands and surrounding territory
The role
We are looking for an experienced Truck Sales Executive to drive profitable growth across a range of Medium and Heavy Duty commercial vehicles. You will be responsible for developing an established sales territory, winning new business and building long-term relationships with fleet operators and commercial customers. This is a consultative, solution-led sales role where you will sell complete transport packages, including vehicles, finance, maintenance, telematics and ongoing fleet support. You will also support customers as they transition towards zero-emission and alternative-fuel transport solutions.
Key responsibilities
- Sales and territory management
- Take ownership of a defined Medium and Heavy Duty truck sales territory.
- Identify, target and convert new business opportunities.
- Develop and grow existing customer accounts.
- Build structured account plans for key fleet and regional customers.
- Increase market share across the assigned territory.
- Deliver agreed vehicle sales, margin and product-mix targets.
- Maintain strong relationships with fleet operators, transport managers and business owners.
- Consultative and solution-based selling
- Understand each customer's operational and commercial requirements.
- Sell complete transport solutions rather than vehicles alone.
- Promote finance and funding options.
- Sell repair and maintenance contracts.
- Introduce telematics, uptime services and vehicle lifecycle support.
- Demonstrate total cost of ownership and long-term customer value.
- Negotiate commercially sound agreements while protecting margin.
- Electric vehicles and future transport
- Promote zero-emission and electric Medium and Heavy Duty vehicle solutions.
- Support customers with their transition to electric and alternative-fuel fleets.
- Assist with vehicle demonstrations, trials and pilot projects.
- Discuss charging, vehicle suitability and operational requirements with customers.
- CRM and pipeline management
- Use the company CRM system to manage all sales activity.
- Record opportunities, customer interactions and forecasts accurately.
- Maintain a structured and up-to-date sales pipeline.
- Provide regular reports on sales activity, performance and market opportunities.
- Follow the company's sales process, reporting standards and governance requirements.
- Customer experience and collaboration
- Work closely with Sales Support, Aftersales, Rental and Finance teams.
- Ensure customers receive a smooth and professional sales experience.
- Complete detailed sales handovers before vehicle delivery.
- Conduct post-delivery follow-ups and maintain ongoing customer relationships.
- Represent the business professionally at customer events, vehicle demonstrations and industry initiatives.
What we are looking for
- Essential
- Proven B2B sales experience within trucks, commercial vehicles, plant, machinery or capital equipment.
- Experience developing new business and managing an established sales territory.
- Strong understanding of fleet sales, contract negotiation and solution-based selling.
- Ability to build long-term relationships with commercial customers.
- Strong commercial awareness and negotiation skills.
- Experience managing sales pipelines, margins and targets.
- Excellent communication and presentation skills.
- Self-motivated, organised and results-focused.
- Full UK driving licence.
- Desirable
- Previous experience selling Medium or Heavy Duty trucks.
- Experience working within a truck manufacturer or dealer network.
- Knowledge of electric, zero-emission or alternative-fuel commercial vehicles.
- Existing relationships within the Midlands transport and haulage sector.
- Experience using a CRM system.
Benefits
- Competitive basic salary.
- Performance-related bonus.
- Company car.
- 28 days' holiday, including bank holidays.
- Option to purchase an additional five days' holiday.
- Holiday entitlement increasing with length of service.
- Employee Assistance Programme.
- Mental health and wellbeing support.
- Unlimited £750 Refer a Friend scheme.
- Birthday and Christmas gift vouchers.
- Hotel discounts across the UK.
- Retail, gym and cinema discounts.
- Manufacturer training.
- Leadership and mentoring development programmes.
- Long-term career progression opportunities.
- Team, community and charity events.
This is an excellent opportunity for an experienced truck or commercial vehicle sales professional to develop a valuable territory and build strong long-term relationships with customers across the Midlands.
Truck Sales Executive in Lichfield employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Truck Sales Executive in Lichfield
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to All The Top Bananas as a field sales pro!
✨Scout Out the Competition
Research potential competitors for All The Top Bananas and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up All The Top Bananas’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Truck Sales Executive in Lichfield
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at All The Top Bananas, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at All The Top Bananas, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at All The Top Bananas.
How to prepare for a job interview at All The Top Bananas
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that All The Top Bananas offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in All The Top Bananas but also helps you get a feel for whether you’d thrive in that environment.
