At a Glance
- Tasks: Lead sales and marketing strategies to drive growth and build strong customer relationships.
- Company: KSF Global Ltd, a dynamic supplier of retail solutions with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, car allowance, and generous annual leave.
- Other info: Opportunity to work with major brands and develop a high-performing team.
- Why this job: Join a growing company and make a real impact in the retail industry.
- Qualifications: Proven B2B sales and marketing experience with strong leadership skills.
Location: Kibworth, Leicestershire, LE8 0YE
Company: KSF Global Ltd
Role: Full-time, Permanent
Reporting to: Managing Director
Company Overview
KSF Global is a growing international supplier of bespoke retail displays, store fixtures, digital retail technology and integrated retail solutions. We work with major retailers and global brands, supporting projects from concept design and engineering through prototyping, manufacturing, warehousing, distribution and installation.
As we enter our next stage of growth of broadened product offers (fixture + digital tech) and verticals (retail, hospitality, health wellness, education), we are looking for an experienced Head of Sales & Marketing to lead our commercial growth strategy, strengthen our sales pipeline and build a more structured and scalable approach to new business, account development and marketing.
Role Summary
This is a senior, hands-on leadership role for someone who combines strong B2B sales capability with strategic marketing awareness. You will take ownership of KSF's sales and marketing performance, with a particular focus on:
- Winning new customers
- Developing a strong and predictable sales pipeline
- Increasing revenue from existing accounts
- Strengthening inbound lead generation
- Developing strategic partner channels
- Improving sales processes, forecasting and conversion
- Building a high-performing sales and marketing function
You will work closely with the Managing Director, Head of Accounts, Operations and Product teams to turn KSF's growth strategy into measurable results.
Key Responsibilities
Sales Growth & New Business
- Develop and implement the sales strategy to achieve agreed revenue and growth targets.
- Build and maintain a strong, qualified and predictable new-business pipeline.
- Lead targeted outbound activity focused on priority retailers, brands and strategic prospects.
- Personally support the development and conversion of major opportunities.
- Lead pitches, proposals, tenders and commercial negotiations where required.
- Improve lead qualification, opportunity management, conversion rates and sales discipline.
- Ensure effective use of CRM, pipeline reporting and sales forecasting.
- Establish clear sales targets, KPIs and accountability.
New Market Development
- Identify and assess opportunities in new sectors, customer groups, products and geographic markets.
- Develop practical go-to-market plans for selected growth opportunities.
- Research market potential, customer needs, competitor activity and routes to market.
- Build initial target-account lists, partnerships and sales pipelines within new markets.
- Test new propositions and adjust commercial approaches based on results.
- Work closely with Product, Marketing and Operations to ensure KSF can successfully support new market opportunities.
Marketing Leadership
- Develop and oversee a marketing strategy aligned with KSF's commercial objectives.
- Strengthen inbound lead generation and overall market visibility.
- Guide digital marketing, SEO, AI/search visibility, social media, email campaigns, content, case studies and events.
- Ensure marketing activity is focused on priority customer segments and measurable commercial outcomes.
- Improve the quality and consistency of sales and marketing collateral.
- Monitor marketing performance, lead quality, conversion and return on investment.
Team Leadership & Development
- Lead, coach and develop the Sales and Marketing team.
- Build clear roles, responsibilities, objectives and KPIs across the function.
- Improve individual and team sales capability through coaching, structured reviews and development plans.
- Introduce consistent sales processes, pipeline reviews and performance management.
- Identify skills or resource gaps and support future recruitment as the business grows.
- Develop a high-performance culture focused on accountability, collaboration and continuous improvement.
Account Growth
- Work closely with the Head of Accounts to identify opportunities for customer growth, retention and cross-selling.
- Support the development of clear strategies for stable, growing and newly acquired accounts.
- Maintain senior-level relationships with strategically important customers where appropriate.
- Ensure newly acquired customers are effectively handed over to the Account and Project teams following successful initial conversion.
Strategic Partnerships
- Develop relationships with technology providers, software partners and complementary businesses.
- Create referral, joint-selling and joint-marketing opportunities.
- Build a measurable pipeline of partner-generated opportunities.
- Support development of joint customer propositions and demonstrations.
Commercial Performance
- Take ownership of sales performance, pipeline and revenue forecasting.
- Maintain strong awareness of gross margin and the commercial quality of opportunities.
- Support pricing strategy and major commercial negotiations.
- Balance revenue growth with profitability, risk and operational capability.
- Provide clear and regular sales and marketing performance reporting to the Managing Director and senior management team.
Skills and Experience
Essential - Sales
- Strong experience in senior B2B sales, business development or sales leadership.
- Proven track record of winning significant new customer accounts.
- Evidence of achieving or exceeding revenue and sales targets.
- Experience developing and managing complex or consultative sales opportunities.
- Strong new-business prospecting and relationship-development capability.
- Experience leading, coaching and developing sales and/or marketing teams.
- Demonstrable experience improving sales processes, pipeline management and forecasting.
- Experience developing or implementing go-to-market strategies.
- Evidence of successfully entering new markets, sectors, territories or customer segments.
- Strong commercial negotiation and presentation skills.
- Good understanding of marketing and its role in generating qualified sales opportunities.
- Strong CRM and data-driven sales management skills.
- Excellent communication, leadership and influencing skills.
- Ability to combine strategic thinking with a hands-on approach.
- Strong cross-functional collaboration skills.
Essential - Marketing
- Proven experience developing and delivering B2B marketing strategies aligned with sales and revenue growth.
- Strong understanding of digital marketing, SEO, AI/search visibility, content, email and social media.
- Experience generating and nurturing qualified inbound leads and improving marketing-to-sales conversion.
- Ability to develop targeted campaigns for specific sectors, customer groups and new markets.
- Experience creating strong value propositions, case studies, sales collateral and sector-focused content.
- Good understanding of account-based marketing, events, trade shows and partner marketing.
- Strong analytical skills with experience measuring lead generation, conversion, campaign ROI and marketing-generated pipeline.
- Experience using CRM, Google Analytics, Search Console and digital marketing tools.
- Ability to lead and develop marketing team members and external agencies.
- Strong understanding of how Sales and Marketing work together to create sustainable revenue growth.
Desirable
- Experience within one or more of the following would be advantageous:
- Retail fixtures and fittings
- POS / POP displays
- Shopfitting
- Retail technology
- Manufacturing
- Design and build
- Interiors
- Visual merchandising
- Project-based B2B solutions
- AV integration
- Digital signage
- Experience working with major retailers, international brands or multi-site customers would also be highly desirable.
Salary and Benefits
Competitive salary package, dependent on experience. The package is expected to include:
- Competitive basic salary
- Performance-related bonus linked to agreed sales and business-growth objectives
- Car allowance
- Company pension
- Paid annual leave up to 25 days
- Business expenses in line with company policy
Head of Sales & Marketing in Leicester employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales & Marketing in Leicester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales & Marketing at All The Top Bananas, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including All The Top Bananas. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales & Marketing. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales & Marketing in Leicester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for All The Top Bananas:When writing your cover letter, make sure to tailor your message specifically for All The Top Bananas. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at All The Top Bananas
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show All The Top Bananas that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show All The Top Bananas that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with All The Top Bananas’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
