The Company
Experience Oxfordshire is the official Destination Management Organisation (DMO) and Local Visitor Economy Partnership (LVEP) for Oxfordshire. It is the trading arm of the parent charity, Experience Oxfordshire Charitable Trust, and is a not-for-profit partnership organisation that is committed to the promotion, management, and development of Oxfordshire as a great destination to live, work, visit and do business.
The Role
This varied and exciting role is ideal for an individual aspiring to progress their career in marketing. Working in our Kidlington office, we are seeking a motivated person, looking to join a small team with big plans, with some experience in digital marketing and social media, and importantly having a willingness to learn new skills to help to grow the business.
The Marketing Assistant will help to deliver Experience Oxfordshires digital and social media presence and other associated digital platforms. The person must be customer-focused with excellent written and oral communication skills, creative, and well-organised with strong attention to detail.
The role will work across the visitor economy, partnership and stakeholder network promoting the tourism and cultural offer of the county and the product of our partners using our range of digital platforms.
The post holder will provide marketing support across all service areas of the business which include, but are not exclusive to, partnership, events, walking tours, travel trade and venues.
Key responsibilities:
Support the management team in delivering a clear marketing strategy.
Deliver a programme of social media for Experience Oxfordshire partners and Experience Oxfordshire with strong engagement and increased followers across both B2B and B2C channel.
Ensure the timely updating of partner and content pages on the Experience Oxfordshire Visitor, Partnership and Venues websites as directed.
Maximise exposure including content creation such as, guides, infographics and blogs.
Assist in delivering a content plan for the visitor and conference audiences.
Assist in delivering the email marketing programme using Mailchimp to deliver the message to our visitors, partners and conference audiences alike.
Respond to media enquiries appropriately as required.
Assist in the delivery of digital marketing campaigns in line with brand and design guidelines and overall company policy.
Monitor our Google PPC campaigns including ongoing optimisation and reporting as directed.
Work with the wider team to promote and manage the companys programme of events.
Support the growth of marketing and partnership income levels and relevant income generating opportunities.
To provide regular reports and analytics on digital performance as required.
Ensure all data is managed sensitively and in accordance with General Data Protection Regulation (GDPR).
Perform all duties in line with Equal Opportunities policies in operation.
Undertake any such duties commensurate with the post as may be required.
Communication:
Internally: CEO, Head of Marketing and Partnership Services and Marketing and Partnership Manager and wider Marketing and Partnership Team, Oxford Official Walking Tours, and Finance departments.
Externally:
Experience
Oxfordshire partners, stakeholders, Local Authorities, and national agencies as appropriate.
Further Details:
Responsible to : Marketing and Partnership Manager
Direct reports : None
Location: Office Based Role at Langford Locks, Kidlington, Oxfordshire OX5 1HZ
Salary : up to £25,500 DOE
Hours: Full Time 38.5 hours per week.
Company Benefits: Generous holiday allowance of 25 days annual leave (inclusive of Christmas office closure) plus bank holidays, statutory employee pension scheme, access to company Perks for Partners discounts across Oxfordshire providing significant savings, regular team social events, free parking on-site, funded eye examinations and VDU/Computer Glasses contribution.
Office Hours : Monday Thursday 8.30am 5pm and Friday 8.30am 3.30pm (inclusive of 30 minute unpaid lunch break).
Application
Please send your CV and covering letter stating why you are suitable for the job role to Lisa Strachan. Please note that CVs received without covering letters will not be considered.
Person specification
Education/Qualifications
Educated to A Level or equivalent by experience - Essential
Professional marketing qualification - Desirable
Experience
Minimum of two years experience in a marketing role - Essential
Experience of social media marketing that delivers tangible benefits: increased website traffic and customer engagement - Essential
Experience of planning and project managing website development including a good insight into user experience, search optimisation, and Google Analytics - Desirable
Experience of using website content management systems - Desirable
Experience in email marketing including using Mailchimp or an equivalent email platform; maintaining a healthy database; campaign analysis and refinement - Essential
Experience in PPC campaign management - Desirable
Experience of tourism and cultural marketing - Desirable
A working knowledge of HTML - Desirable
Skills/Knowledge
Demonstratable website and social media experience - Essential
Excellent oral and written communication skills, numerate- Essential
Practical working knowledge of online marketing, marketing databases and customer relationship packages - Essential
An excellent knowledge of Oxford and Oxfordshire - Desirable Personal Attributes
Willingness to learn and embrace the ever-changing world of digital marketing - Essential
Willing to suggest new ideas, and think through how they could be delivered - Essential
An ability to work effectively with a wide range of people and ability to prioritise - Essential
Works well under pressure and to deadlines - Essential
Ability to be resourceful and flexible in response to challenges - Essential
Ability to work on own initiative and as part of a team - Essential
Flexibility and willingness to work occasional evenings and weekends as necessary - Essential
Must be able to access a vehicle for business, with appropriate insurance, for which HMRC mileage rates will be paid - Essential
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