Senior CRM & Lifecycle Executive in Hinckley

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The Original British Motorcycling Company. At Triumph Motorcycles, we are driven to build the best motorcycles in the world. We create iconic motorcycles that celebrate our heritage while embracing the future through bold design, original styling, purposeful engineering, and a genuine passion for riding.

We are looking for an organised and detail-focused Global CRM Executive to plan, create and deliver data-led marketing campaigns. Using Microsoft Dynamics 365, you will build and deploy global email journeys that drive customer engagement, sales, re-engagement and win-back activity.

You will deliver CRM campaigns and automations from build to launch, while supporting communications for global markets, E-Commerce teams, research projects and recall notices. Working with the Global CRM & Lifecycle Manager and CRM Assistant, you'll help deliver accurate, timely CRM communications, optimise customer journeys and identify new automation opportunities. This is a great opportunity for a proactive CRM professional to drive personalised customer experiences and measurable business results.

Company Benefits:

• Annual Leave 25 days plus bank holidays.
• Additional Annual Leave.
• Pension Scheme.
• Life Assurance Scheme currently 6x pensionable salary.
• Preferential rates for medical insurance with a third-party provider.
• Employee Motorcycle Purchase Scheme upon successful completion of the probationary period (minimum of six months), employees and their immediate family members have the opportunity to purchase a brand-new Triumph motorcycle with up to 25% discount.
• Employee Motorcycle Lease Scheme.
• Discounted clothing, parts, and accessories purchases.
• Company benefits platform offering discounts with multiple vendors.
• Flexible working.

Key Responsibilities:

• Plan, build and deliver CRM campaigns, automated journeys and global email communications.
• Create and manage customer segments using customer, behavioural and transactional data.
• Build responsive email templates and customer journeys in Microsoft Dynamics 365.
• Support personalised marketing through automation, dynamic content and behavioural triggers.
• Schedule, test and deploy campaigns, ensuring accuracy and on-time delivery.
• Collaborate with global marketing, eCommerce and key stakeholders to deliver commercial objectives.
• Monitor campaign performance and provide recommendations to improve engagement and conversions.
• Manage A/B testing and use data insights to optimise CRM activity.
• Maintain data quality, audience accuracy and CRM governance standards.
• Create and adapt email content, assets and copy in line with brand guidelines.
• Produce campaign reports and share insights to support continuous improvement.

Skills & Experience Required:

• Maths & English GCSE grade C/4 or above.
• Experience using Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or comparable enterprise CRM platforms.
• Understanding of customer lifecycle marketing, segmentation strategies, automation workflows and campaign measurement.
• Working knowledge of HTML and CSS for email development and troubleshooting.
• Experience using Power BI, Tableau or similar reporting tools to analyse campaign performance and customer behaviour.
• Experienced in managing and analysing large datasets.

Hours of Work: Monday to Friday 39hrs per week.

Disclaimer: Due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised closing date. This enables our teams to manage application volumes while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.