At a Glance
- Tasks: Lead the marketing and PR strategy for a growing national care organisation.
- Company: Agincare, a leading independent care group in the UK.
- Benefits: Competitive salary, inclusive workplace, and opportunities for career growth.
- Other info: Join a supportive team dedicated to high-quality care and community support.
- Why this job: Shape the future of care services and make a real impact.
- Qualifications: Significant marketing leadership experience and strong commercial acumen.
The predicted salary is between 51750 - 63250 £ per year.
Most marketing leadership roles offer responsibility. This one offers the opportunity to help shape the future of a growing national organisation. At Agincare, we're one of the UK's leading independent care groups, supporting thousands of people through our care homes, home care, live-in care, supported living and children's services.
With a strong heritage, trusted reputation and ambitious plans for growth, we're looking for an exceptional Head of Marketing & PR to help write our next chapter. This is a rare opportunity to take ownership of a Group-wide marketing and communications function, influence strategic decision-making at the highest level and create measurable impact across a large and diverse organisation.
Whether you're already an experienced Head of Marketing or an ambitious senior marketing leader ready for a career-defining step up, we're looking for someone who can combine commercial thinking, strategic leadership and creative excellence to drive growth and build brand presence. Based at our beautiful Dorset headquarters, you'll have the autonomy, support and visibility to make your mark. This isn't about maintaining the status quo. It's about building what comes next.
The Opportunity
Reporting to the Group Commercial Director, you'll lead the development and delivery of Agincare's Marketing & PR Strategy, ensuring every campaign, communication and investment supports our commercial, operational and growth ambitions. Working closely with Executive, commercial and operational leaders, you'll drive enquiries, occupancy, reputation and brand awareness, while helping position Agincare for long-term success. You'll lead the agenda across marketing, communications and PR, seeing the direct impact of your work across the organisation.
What You'll Be Doing
- Driving Growth
- Developing and delivering Agincare's Group Marketing & PR Strategy.
- Leading digital acquisition across SEO, PPC, paid social, CRM and marketing automation.
- Driving enquiry generation, customer acquisition and conversion performance.
- Managing marketing budgets, agencies and external partners to maximise return on investment.
- Building the Brand
- Leading PR, media relations, reputation management and stakeholder communications.
- Driving awards, events, partnerships and brand-building initiatives.
- Ensuring Agincare's voice is trusted, consistent and impactful across all audiences.
- Leading with Insight
- Using data, customer insight and analytics to drive performance and improve decision-making.
- Developing meaningful KPIs, reporting and performance dashboards focused on outcomes and ROI.
- Inspiring a Team
- Leading, developing and motivating a high-performing Marketing & PR team.
- Building a culture of accountability, collaboration and continuous improvement.
About You
You're a commercially minded marketing leader who thrives on challenge, sees opportunity where others see complexity and is as comfortable discussing strategy in the boardroom as reviewing campaign performance. You'll bring:
- Significant marketing leadership experience within a multi-site, service-led organisation.
- A proven track record of delivering marketing strategies that drive measurable growth.
- Expertise in lead generation, customer journeys, digital marketing, campaign performance and analytics.
- Strong commercial acumen and a data-driven mindset.
- Experience leading and developing successful teams.
- Excellent stakeholder management skills, including the confidence to influence Executive and Board-level leaders.
- Experience within care, healthcare or another regulated sector would be advantageous, but what matters most is your ability to think strategically, lead effectively and deliver results.
Join Agincare. Lead the story. Drive the growth. Shape the future.
About us
For 40 years, Agincare has been proudly supporting communities across the UK. Today, with more than 5,500 team members nationwide, we are one of the country's leading family-owned care providers, delivering high-quality care and support services across more than 170 locations. We are proud supporters of the Care Leaver Covenant and Armed Forces community, offering guaranteed interviews for eligible applicants. All our adult services are regulated by the CQC, and our children's services are regulated by Ofsted. We are committed to creating an inclusive workplace and welcome applications from people of all backgrounds and experiences.
Head of Marketing & PR employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & PR
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & PR
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
