Head of Marketing in Falmouth

Head of Marketing in Falmouth

Falmouth Full-Time 34650 - 42350 £ / year (est.) Home office (partial)
All The Top Bananas

At a Glance

  • Tasks: Lead day-to-day marketing activities and shape the Group's marketing strategy.
  • Company: Join Balaena, a rapidly growing maritime group with a dynamic culture.
  • Benefits: Autonomy to make decisions and support for bold ideas.
  • Other info: Opportunity to work closely with senior leaders and make a real impact.
  • Why this job: Be part of an exciting growth story in a hands-on leadership role.
  • Qualifications: Significant marketing management experience, ideally in B2B environments.

The predicted salary is between 34650 - 42350 £ per year.

Based in Falmouth with travel to Group sites, this is a hands-on leadership role for someone who can bring structure, pace and creativity to a fast-moving, engineering-led business.

You will help turn our commercial ambition into clear, consistent and effective marketing activity across campaigns, content, digital communications, events, sales support and brand delivery.

Balaena is one of the UK’s most ambitious maritime groups, with operations spanning Gibraltar, Padstow, Tyne, Birkenhead and Falmouth. You will be joining at a time of real growth and change, helping shape how the business presents itself to customers, partners, employees and the wider market.

What you will be doing?

  • With our Chief Marketing Officer, you will bring strategic insight and leadership to organise, create and bring your commercial minds together as trusted partners helping to shape the direction of the business.
  • Delivering the Group marketing strategy developed alongside our Chief Marketing Officer.
  • Leading the day-to-day marketing function and managing our two Marketing Executives.
  • Planning and delivering campaigns across digital, print, PR, advertising, exhibitions and events.
  • Supporting Sales and Business Development with presentations, collateral, case studies, bid materials and customer communications.
  • Protecting and applying our One Balaena brand consistently across marketing activity, working closely with our Head of Brand.
  • Managing external agencies and suppliers to deliver high-quality work on time, on budget and to brief.
  • Overseeing website content, social media, email marketing, online advertising and digital campaign activity.
  • Monitoring performance, reporting against agreed KPIs and recommending practical improvements.

You will work closely with our senior leaders, sales, operations, suppliers and our wider marketing team to make sure activity is targeted, measured and genuinely useful to the business.

What do we want to see in you?

  • Significant marketing management experience, ideally in a B2B environment.
  • Experience leading, developing and prioritising the work of a marketing team.
  • Strong campaign delivery experience across digital, content, PR, events and sales support.
  • Commercial awareness and the ability to focus effort on activity that supports growth.
  • Excellent organisation and project management skills, with the confidence to manage multiple priorities.
  • Clear written and verbal communication skills, with the credibility to work across senior leadership, sales, operations and external agencies.
  • A practical, resilient and collaborative style able to challenge, improve and deliver without overcomplicating things.
  • Experience in engineering, maritime, defence, infrastructure or another technical B2B environment would be useful, but attitude and judgement matter just as much.

This is a rare opportunity where you will be heard, have the autonomy to make decisions, the backing to deliver bold ideas and the opportunity to work alongside our hands-on owner. Join us and help write the next chapter of our growth story!

Head of Marketing in Falmouth employer: All The Top Bananas

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All The Top Bananas

Contact Details:

All The Top Bananas Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Marketing in Falmouth

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Head of Marketing in Falmouth

Marketing Management
B2B Marketing Experience
Campaign Delivery
Digital Marketing
Content Creation
Public Relations (PR)
Event Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at All The Top Bananas

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.