At a Glance
- Tasks: Lead exciting digital marketing strategies to boost brand engagement and growth.
- Company: Join Weetabix, a diverse and inclusive workplace that values every voice.
- Benefits: Enjoy competitive salary, flexible work, and a range of wellness perks.
- Other info: Great career development opportunities in a dynamic, supportive environment.
- Why this job: Make an impact with innovative digital campaigns and cutting-edge technologies.
- Qualifications: Experience in digital marketing and strong collaboration skills required.
The predicted salary is between 49500 - 60500 £ per year.
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We are committed to building an organisation where people from all walks of life feel they belong, where different voices, experiences, and backgrounds are valued and respected.
Closing date: 23rd August
Interview process: Two Stage Interview Process
Working pattern: We bring everyone together on Weetabix Wednesday, a great opportunity to collaborate, connect and catch up in person. As part of our hybrid approach, you will typically spend three days a week in the office, with flexibility built in to support individual needs. We are happy to make reasonable adjustments throughout the recruitment process; just let us know how we can support you.
The Recipe (About the Role)
As Digital Marketing Manager, you will own the delivery of integrated digital marketing strategies that drive consumer engagement, brand growth, and measurable business performance. Working across social media, influencer marketing, SEO, e-commerce, and paid media, you will ensure digital activity aligns with brand targets while using data, innovation, and emerging technologies to enhance effectiveness, optimise investment, and accelerate our digital transformation.
- Deliver integrated digital campaigns across multiple brands, aligned to overall marketing strategy
- Own activity across owned, earned, and paid channels, including search engine optimisation, social media, influencer marketing, and e-commerce platforms
- Manage agency partners to produce high-performing, engaging content that exceeds category benchmarks
- Collaborate with cross-functional teams to ensure smooth, compliant delivery and a consistent customer experience
- Use data and insights to optimise performance, maximise return on investment, and guide decision making
- Track and report on campaign performance, linking digital activity to engagement and commercial outcomes
- Own influencer partnerships and enhance website visibility through content and search performance improvement
The Ingredients (What we need from you)
- Demonstrated experience in digital marketing within fast-moving consumer goods (FMCG), consumer goods, retail, or agency environments
- Hands-on delivery across key digital channels, including social media, influencer marketing, search engine optimisation (SEO), paid media, and e-commerce
- Proven ability to manage external partners and agencies to deliver high-quality, engaging digital campaigns and content
- Experience using performance and insight tools (e.g. Meta Business Manager, Google Analytics, social listening platforms)
- Effective stakeholder collaboration, with the ability to work cross-functionally and manage multiple priorities
- Commercial awareness, including budget management and optimisation of return on investment (ROI)
Your Bowl of Perks (Benefits)
- Competitive salary & Annual Flexible benefits
- Annual bonus
- Double-matched pension scheme (up to 12% from us)
- 25 days annual leave increasing with service
- Annual Salary review
- Healthcare plan
- Discounted Weetabix products
To support our employees, we also offer:
- Continued investment in your personal development
- We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
- Access to 24/7 counselling service (via Grocery Aid partnership)
- The freedom of Flexible Work Opportunities
- Enhanced Maternity / Paternity / Adoption Leave
- Additional Time Off for Fertility Treatment and Neonatal Care
- Working Parents Support Group
- Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page.
Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges. Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
Digital Marketing Manager employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
