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- Tasks: Lead the CRM strategy and create engaging customer journeys for a passionate digital marketplace.
- Company: Join a fast-growing brand loved by a global community of collectors and enthusiasts.
- Benefits: Enjoy a competitive salary, private medical insurance, 25 days holiday, and a monthly social budget.
- Why this job: Shape meaningful connections with customers and see the direct impact of your creative ideas.
- Qualifications: Experience in CRM or lifecycle marketing, ideally in e-commerce or luxury markets.
- Other info: Opportunity to mentor an Email Specialist and explore AI tools for tailored experiences.
The predicted salary is between 60000 - 70000 £ per year.
Salary: £60,000 - £70,000 + benefits
Location: West London | Full-time in office
Ever find yourself imagining how to guide someone from that first curious click to a lifelong obsession? The sort of person who doesn't just think about email open rates, but about how every touchpoint can make someone feel more connected? As the product you're marketing through your CRM programmes will be centred on passion and obsession. Not anything boring. We're talking the kind of products the people who buy them know a lot about, have a real enthusiasm for, and are willing to spend an awful lot of money on!
Who you'll be joining will be a growing, fast-moving digital marketplace, taking the reins on their entire customer lifecycle. It's a brand loved by a passionate, global community of collectors and enthusiasts - people who care deeply about design, craftsmanship, and stories. Here, you'll build and lead the CRM strategy that turns first-timers into loyal fans. You'll create thoughtful, personalised journeys that keep people coming back, and you'll see a direct line between your work and real commercial impact.
Currently, they have the foundations in place which are all the functional aspects of CRM journeys. What you'll be doing is extending this into much more creative, meaningful, sophisticated, personalised and imaginative journeys which go beyond the basics. Whilst also reviewing and evolving existing ones, enhancing and optimising what's there as capabilities around the company's CDP and personalisation capabilities evolve, alongside their data and understanding of the customer.
What you'll get to do:
- Design and own the CRM strategy across multiple audiences (both seller and buyer audiences)
- Own the onboarding, retention and reactivation campaigns that feel personal and purposeful
- Map out customer journeys and build smart segmentation strategies that unlock growth
- Work with product and tech teams to weave CRM touchpoints into the platform experience seamlessly
- Partner with sales to support lead nurturing and conversion
- Use data to inform decisions, test hypotheses and improve campaign performance (and enjoy being right about it)
- Explore how AI and predictive tools can make experiences even more tailored
- Be the internal champion for the customer - always asking how does this make them feel?
- Manage and mentor an Email Specialist, helping them sharpen skills and grow in confidence
- Own reporting on CRM performance and make sense of the numbers in a way that drives action
- Evaluate and enhance CRM tools and platforms (Salesforce Marketing Cloud is handy, but not essential)
A bit about you:
- Experienced in CRM or lifecycle marketing, ideally in digital marketplaces, e-commerce or a similarly fast-paced, product-driven environment (luxury markets would be a plus - cars, fashion, jewellery, etc.)
- Good understanding of CRM comms planning and CRM strategies, including journey planning
- Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
- Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
- Skilled at creating journeys that drive actual retention and revenue, not just pretty metrics
- Comfortable working with all kinds of teams and translating between technical and non-technical worlds
- Commercially minded, with a knack for seeing the story in the data
- A supportive leader who enjoys guiding others without micromanaging
- Deeply customer-obsessed - always looking to create something genuinely engaging, not just another campaign
- Confident in segmentation, automation, and CRM platforms (Salesforce Marketing Cloud experience is a plus)
The set-up:
- Permanent, full-time role
- £60,000 - £70,000 salary depending on experience
- West London-based, full-time in-office
- Private medical insurance for you and your family
- 25 days holiday (plus an extra day each year after two years)
- Company pension contribution
- Annual learning and development budget to keep you growing
- Monthly social budget for team activities and connection
Why this, why now?
This is a rare chance to shape how a vibrant, loyal community connects with a brand they love. You'll have room to experiment, see the impact of your ideas, and help build something that feels truly special - not just to the business, but to every single customer who joins the journey.
Sound like your kind of challenge? If you're excited by the idea of crafting journeys that are as thoughtful as they are effective, this could be your next big step.
Want to Apply?
Here's how: You can share your LinkedIn profile or email me a CV - it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122
CRM Manager Digital Marketplace employer: All The Top Bananas
Contact Detail:
All The Top Bananas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager Digital Marketplace
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and digital marketing, especially within e-commerce and luxury markets. This knowledge will help you speak confidently about how to create engaging customer journeys that resonate with the brand's passionate community.
✨Tip Number 2
Network with professionals in the CRM and digital marketplace sectors. Attend industry events or webinars where you can connect with others who share your interests. This could lead to valuable insights and even referrals that might help you land the job.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM strategies you've implemented in the past. Highlight how these strategies improved customer retention and revenue, as this will demonstrate your ability to drive real commercial impact.
✨Tip Number 4
Showcase your understanding of data-driven decision-making by being ready to discuss how you've used analytics to inform your CRM strategies. Being able to articulate how you've tested hypotheses and optimised campaigns will set you apart from other candidates.
We think you need these skills to ace CRM Manager Digital Marketplace
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and lifecycle marketing, especially in digital marketplaces or e-commerce. Use specific examples that demonstrate your ability to create engaging customer journeys and drive retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the brand. Discuss how your skills align with their needs, particularly in designing personalised CRM strategies and using data to inform decisions.
Showcase Your Data Skills: Emphasise your experience with A/B testing and data analysis in your application. Provide examples of how you've used data to optimise campaigns and improve customer engagement, as this is crucial for the role.
Express Your Customer Obsession: In your application, convey your deep understanding of customer needs and how you prioritise their experience. Share any past experiences where you championed the customer perspective in your work.
How to prepare for a job interview at All The Top Bananas
✨Show Your Passion for CRM
Make sure to express your enthusiasm for CRM and how it can transform customer experiences. Share examples of how you've previously created engaging customer journeys that resonate with audiences, especially in fast-paced environments.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you use data to inform your CRM strategies. Highlight specific instances where your analysis led to improved campaign performance or customer retention, showcasing your ability to turn numbers into actionable insights.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, illustrate your experience in collaborating with product, tech, and sales teams. Provide examples of how you've successfully translated technical concepts for non-technical stakeholders to achieve common goals.
✨Prepare for Creative Problem Solving
Think about innovative ways you've enhanced customer journeys in the past. Be ready to discuss how you would approach creating more sophisticated and personalised CRM strategies, especially using AI and predictive tools to tailor experiences.