At a Glance
- Tasks: Plan and optimise Google Ads campaigns while analysing performance for maximum ROI.
- Company: Join a growing, well-established business with a supportive team culture.
- Benefits: Competitive salary, hybrid working, and ongoing learning opportunities.
- Other info: Friendly team atmosphere with genuine opportunities for growth.
- Why this job: Develop your digital marketing skills in a collaborative environment with real career progression.
- Qualifications: Experience with Google Ads and strong analytical skills are essential.
The predicted salary is between 30000 - 32000 £ per year.
We're recruiting on behalf of a growing, well-established business looking to add a talented Digital Marketing Exec/ Paid Search Executive to their marketing team. This is an excellent opportunity for someone with solid Google Ads experience who wants to join a collaborative environment and continue developing their digital marketing career.
You will take ownership of paid search campaigns, driving performance through optimisation, analysis and strategic improvements while working alongside a wider marketing team.
The Role- Plan, build and optimise Google Ads campaigns.
- Monitor budgets, bids and campaign performance to maximise ROI.
- Conduct keyword research, create compelling ad copy and carry out A/B testing.
- Analyse campaign performance using GA4 and provide actionable insights.
- Produce regular performance reports and recommendations.
- Support wider digital marketing activity where required.
- Commercial experience managing Google Ads campaigns is essential.
- Strong understanding of PPC best practices and campaign optimisation.
- Experience using Google Analytics (GA4).
- Analytical mindset with excellent attention to detail.
- Confident managing multiple campaigns and priorities.
- Strong communication and organisational skills.
- Agency experience.
- Microsoft Ads experience.
- Google Ads certifications.
- Exposure to other areas of marketing.
- £28,000 - £32,000 DOE.
- Hybrid working.
- Ongoing learning and development.
- Friendly, supportive team environment.
- Genuine opportunities for career progression.
Paid Search Executive / Digital Marketing Executive in Coventry employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Executive / Digital Marketing Executive in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Executive / Digital Marketing Executive in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
