At a Glance
- Tasks: Lead the development of a dynamic Ecommerce strategy to drive growth and profitability.
- Company: Join a growing organisation with ambitious expansion plans and a forward-thinking CEO.
- Benefits: Competitive salary, hybrid working, and significant autonomy in shaping business direction.
- Other info: Flexible working hours and a culture of innovation and continuous improvement.
- Why this job: Make a lasting impact on the commercial landscape and lead a high-performing team.
- Qualifications: Proven experience in Ecommerce leadership and strong analytical skills.
The predicted salary is between 90000 - 100000 £ per year.
An exciting opportunity has arisen for an experienced Commercial & Ecommerce Director to join a growing and ambitious organisation with significant expansion plans. Reporting directly to a highly strategic and data-driven CEO, you will be responsible for developing and delivering a commercially focused, Ecommerce-led growth strategy. This is a pivotal executive leadership role where you'll shape the future direction of the business, driving online revenue, improving customer acquisition and maximising profitability across all commercial channels.
This is more than a traditional Commercial Director position. We're looking for a leader who understands the fast-paced Ecommerce landscape, thrives on using customer insight and commercial data to influence decision-making, and has a proven track record of delivering exceptional online growth.
Leading the Sales, Marketing, Ecommerce and Digital teams, you will ensure every commercial function works collaboratively to deliver an outstanding customer experience and achieve ambitious growth targets.
Key Responsibilities- Develop and deliver an Ecommerce led commercial strategy aligned with the company's long-term growth plans.
- Drive sustainable revenue growth while maximising profitability across all online and offline commercial channels.
- Lead the Sales, Marketing, Ecommerce and Digital teams, creating a collaborative, high-performing commercial function.
- Take ownership of the online trading strategy, continually improving website performance, customer acquisition, conversion rates and customer lifetime value.
- Use customer insight, market intelligence and commercial analytics to influence strategic business decisions.
- Optimise pricing strategies, promotional activity, product mix and merchandising to maximise sales performance.
- Improve the online customer journey, identifying opportunities to increase engagement, conversion and retention.
- Work closely with Marketing and Digital teams to maximise ROI across paid media, CRM, SEO and other digital channels.
- Drive growth within the trade division by developing strategic commercial partnerships.
- Monitor Ecommerce performance through key trading metrics including revenue, traffic, conversion, average order value and profitability.
- Take full ownership of commercial budgets, forecasting and P&L performance.
- Build, coach and develop high-performing teams, creating a culture of accountability, innovation and continuous improvement.
- Continually review commercial structures and identify opportunities to improve operational efficiency and business performance.
We're looking for an experienced commercial leader with a genuine passion for Ecommerce and digital growth. You will have:
- Proven experience operating at Commercial Director, Ecommerce Director or Senior Commercial Leadership level.
- A strong background leading Ecommerce businesses or consumer-facing brands where online trading has been central to commercial success.
- A demonstrable track record of delivering significant Ecommerce growth, increasing revenue and improving commercial performance.
- Extensive experience leading multi-channel Sales, Marketing, Ecommerce and Digital teams.
- Strong knowledge of online trading, digital merchandising, customer acquisition, conversion optimisation and customer retention strategies.
- Excellent commercial acumen with significant P&L ownership and budget management experience.
- Exceptional analytical skills, with the ability to interpret customer data, trading performance and market trends to inform strategic decisions.
- Experience reviewing commercial structures, implementing change and driving continuous improvement.
- Outstanding leadership skills with a passion for developing high-performing teams.
- Excellent communication, influencing and stakeholder management skills.
- A strategic mindset combined with a hands-on approach and the ability to deliver measurable commercial results.
Salary of £90,000 - £100,000. Hybrid working. The opportunity to work alongside an ambitious, forward-thinking CEO. A genuine opportunity to shape the commercial direction of a growing business. Significant autonomy to influence strategy, structure and business performance. The chance to lead an Ecommerce-focused commercial transformation and make a lasting impact.
Working HoursThe core working hours are Monday to Friday, 9:00am-5:00pm. As this is a senior leadership role, flexibility will be required to meet the needs of the business.
For more information, please send your CV in or apply online for this role.
Commercial & Ecommerce Director in Coventry employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Commercial & Ecommerce Director in Coventry
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like All The Top Bananas are looking for when hiring for a Commercial & Ecommerce Director.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to All The Top Bananas for the Commercial & Ecommerce Director, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at All The Top Bananas as a Commercial & Ecommerce Director, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out All The Top Bananas’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Commercial & Ecommerce Director.
We think you need these skills to ace Commercial & Ecommerce Director in Coventry
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at All The Top Bananas, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with All The Top Bananas's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at All The Top Bananas. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at All The Top Bananas
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that All The Top Bananas uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at All The Top Bananas. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
