At a Glance
- Tasks: Lead marketing strategies and campaigns while managing a dynamic team.
- Company: Join a successful family-owned business with over 30 years in the industry.
- Benefits: Competitive salary, bonuses, generous holiday, and a company pension scheme.
- Other info: Fully office-based role with excellent career development opportunities.
- Why this job: Shape brand strategy and make a real impact using cutting-edge AI tools.
- Qualifications: 5+ years in marketing management with hands-on AI experience.
Our client is a family-owned business with over 30 years of success as a leading manufacturer and distributor of window and door hardware. We are seeking an experienced and commercially focused Marketing Manager to lead their marketing function. Reporting directly to the Managing Director, you will shape the brand strategy, drive awareness and demand across both trade and retail markets, manage a team of two, and contribute to key commercial decisions. This is a hands-on leadership role, requiring a balance of strategic thinking and practical delivery. The ideal candidate will be a confident user of AI, applying it to market research, insight generation, and content creation to deliver commercially effective, brand-consistent marketing.
Package:
- Monday-Friday 8:30am - 5:00pm FULLY OFFICE BASED.
- Company pension scheme
- Salary up to £60,000 (DOE)
- Opportunity to earn two discretionary bonuses annually, based on company profit
- 25 days holiday + bank holidays
Responsibilities:
- Lead brand strategy, annual marketing plans, and integrated campaigns across trade and consumer channels to support business growth.
- Present marketing performance, insights, and recommendations to the MD and senior leadership team.
- Use AI-powered research and analytics tools to identify market trends, customer behaviour, competitor activity, and growth opportunities.
- Apply customer insights and predictive analytics to shape commercial strategy and audience development.
- Deliver AI-enabled content creation, ensuring brand consistency, IP/licensing compliance, and effective governance.
- Create AI workflows, prompt libraries, and templates to improve marketing efficiency.
- Manage digital marketing activity across website, SEO, paid search, email, social media, and e-commerce, using analytics and CRO to optimise performance.
- Lead content, SEO, and GEO strategies across product pages, case studies, technical content, and Knowledge Hub resources.
- Manage marketing platforms.
- Deliver product launches, trade promotions, seasonal campaigns, and exhibition activity.
- Manage agencies, suppliers, marketing collateral, and technical documentation.
- Lead and develop the marketing team while collaborating with Sales, Estimating, and Product teams to deliver commercially focused activity.
Requirements:
- Minimum five years' marketing management experience, ideally within a B2B or trade-focused environment.
- Relevant marketing qualification - CIM Chartered Marketer, degree in Marketing, Business, or equivalent professional qualification.
- Proven hands-on experience using generative AI tools in a commercial environment.
- Strong prompt engineering skills.
- Practical experience with AI-powered design tools.
- Good understanding of the intellectual property, licensing and brand governance considerations surrounding AI-generated content.
- Experience using AI-driven market research and brand intelligence platforms.
- Knowledge of Generative Engine Optimisation (GEO).
- Strong digital marketing expertise across SEO, PPC, email marketing, social media, GA4 analytics and CMS management.
- Experience leading, managing and developing a small marketing team.
- Excellent written and verbal communication skills.
Marketing Manager in Cambridge employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
