At a Glance
- Tasks: Manage and optimise paid social campaigns on Meta, TikTok, and Pinterest.
- Company: Fast-growing UK fashion retailer with a strong digital presence.
- Benefits: Competitive salary up to £35k and opportunities for career growth.
- Other info: Collaborative environment with experienced marketing and creative teams.
- Why this job: Make a direct impact on customer acquisition and revenue growth.
- Qualifications: 2+ years of experience in managing paid social campaigns.
The predicted salary is between 35000 - 35000 £ per year.
Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.
The Role:
The Paid Social Executive will play a key role in managing and optimising paid social campaigns across Meta, TikTok and Pinterest. You'll be responsible for building campaigns, analysing performance, testing new opportunities and identifying ways to improve results while supporting wider brand and commercial objectives.
Key Responsibilities:
- Manage the day-to-day execution and optimisation of paid social campaigns across Meta Ads Manager, TikTok Ads Manager and Pinterest Ads Manager.
- Build, launch and optimise campaigns across prospecting, retargeting and customer retention activity.
- Manage budgets effectively, ensuring spend is aligned with commercial goals.
- Monitor campaign performance and make data-driven optimisations to improve results.
- Identify opportunities to scale successful campaigns while reducing inefficient spend.
- Support the development of paid social strategies focused on revenue growth, customer acquisition and brand awareness.
- Create and manage testing plans across audiences, creative formats, messaging, placements and campaign structures.
- Analyse campaign performance and provide actionable insights to improve future activity.
- Optimise towards key performance metrics including ROAS, CAC, conversion rate, revenue growth and customer acquisition.
- Work closely with brand and creative teams to develop high-performing paid social assets.
- Use performance insights to identify which content, products and messaging drive the strongest results.
- Brief creative requirements based on campaign performance and customer behaviour.
- Stay up to date with paid social trends, emerging formats and platform developments.
- Use analytics tools and platform insights to identify opportunities for growth.
- Support improvements across attribution, reporting and campaign measurement.
About You:
- 2+ years' experience managing paid social campaigns, ideally within e-commerce, fashion, retail or lifestyle brands.
- Hands-on experience using Meta Ads Manager, TikTok Ads Manager and Pinterest Ads Manager.
- Strong understanding of campaign structures, audience targeting and optimisation techniques.
- Experience managing budgets and working towards performance-led KPIs.
Why Apply:
- Join a fast-growing e-commerce brand with ambitious plans for continued growth.
- Take ownership of paid social activity across key platforms including Meta, TikTok and Pinterest.
- Have a direct impact on customer acquisition, revenue growth and overall marketing performance.
- Work closely with experienced marketing, brand and creative teams in a collaborative environment.
- Play a key role in shaping campaign strategy, testing new ideas and scaling successful activity.
Paid Social Executive in Brentwood employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Brentwood
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Executive in Brentwood
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
