At a Glance
- Tasks: Lead digital marketing strategies to drive brand awareness and generate qualified leads.
- Company: Join a luxury kitchen brand in Cheshire with a focus on innovation.
- Benefits: Competitive salary up to £40,000, hybrid working, and growth opportunities.
- Other info: Collaborative environment with a focus on continuous improvement and performance.
- Why this job: Make an impact in a dynamic role that blends creativity and data-driven strategies.
- Qualifications: 4+ years in digital marketing with expertise in multi-channel campaigns.
The predicted salary is between 36000 - 44000 £ per year.
Designer Recruitment are seeking a Digital Marketing & Acquisition Lead for our client who specialises in luxury kitchens in Cheshire. Reporting to the Head of Marketing, we are looking for a performance-driven Digital Acquisition Lead to deliver our client's paid media, SEO, CRO, and digital acquisition strategy across the brand's network. You will manage a multi-channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI. This is a permanent role offering up to £40,000 for the right candidate. Hybrid working available.
Digital Marketing & Acquisition Lead duties:
- Own and deliver the brand's digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
- Manage all paid media channels, including Google Ads, Meta, Pinterest, YouTube, and LinkedIn, optimising for CPL, CTR, and conversion rate.
- Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI.
- Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
- Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance.
- Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance.
- Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action.
Candidate Specification:
- 4+ years experience in digital marketing, performance marketing, or paid media management.
- Proven track record in managing multi-channel campaigns with measurable ROI.
- Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and LinkedIn Campaign Manager.
- Experience with SEO tools and strategies for on-page and off-page optimisation.
- Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
- Data-driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
- Familiarity with CRM and marketing automation systems.
- Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.
Key Attributes:
- Results-oriented with a focus on driving measurable performance.
- Analytical and commercially minded with a passion for continuous improvement.
- Highly organised, detail-oriented, and proactive in problem-solving.
- Adaptable and creative, with a strong test-and-learn mindset.
- Excellent communicator, capable of collaborating across marketing, sales, and operations.
Minimum Desired Requirements:
- Experience in retail, home interiors, or franchise sectors.
- Understanding of user experience (UX) and conversion rate optimisation.
- Working knowledge of HTML/CSS for ad and landing page troubleshooting.
- Strong project management and cross-functional collaboration skills.
- Ability to balance strategic thinking with hands-on execution.
- Track and report on digital performance, producing monthly and quarterly dashboards to communicate insights and actions to stakeholders.
- Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices.
- Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.
- Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches.
Designer Recruitment are acting as the employment agency in relation to this vacancy. Please apply today or contact Ben Paine from Designer Recruitment for more information.
Digital Marketing and Acquisition Lead in Alderley Edge employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing and Acquisition Lead in Alderley Edge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Marketing and Acquisition Lead in Alderley Edge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
