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- Tasks: Create engaging content for social media, support in-store demos, and connect with our community.
- Company: Join All The Aunties, a vibrant startup revolutionising Indian food with delicious handmade paneer.
- Benefits: Enjoy flexible working, 25 days holiday, and plenty of paneer to fuel your creativity.
- Why this job: Be part of a fun, fast-paced team that celebrates culture and creativity while making an impact.
- Qualifications: Passionate about food, confident with video editing, and a natural storyteller with social media savvy.
- Other info: Apply by 16th May for a chance to shape our brand before we launch nationally!
The predicted salary is between 28000 - 40000 £ per year.
Reporting to: Riya Patel (Founder @ All The Aunties)
Location: London-based (Average 4 days in-office/on location, 1 day WFH but we can be flex)
Department: Content/Marketing
DO YOU LOVE PANEER?! Are you obsessed with food, social media and creating content that actually makes people hungry? Do you want to be part of a fast-paced, female-led brand that’s changing the way people see Indian food? Join All The Aunties — a bold, flavour-first startup bringing handmade, high-protein paneer into kitchens, delis and supermarkets nationwide.
Who we are:
All The Aunties is a modern celebration of heritage, food, and very very good vibes. We launched with one goal: to make paneer THE hero of every plate. Our product is handmade in the UK with 100% British dairy, and comes in punchy flavours like Chilli & Turmeric and Garlic & Herb. We’re stocked in Whole Foods, Bayley & Sage, soon to be national retail and are popping up at delis, events, and festivals across the UK.
We’re here to reimagine South Asian food culture for a new generation — and to have fun doing it.
Our values:
- Bring the Flavour – In food, in content, in personality.
- No Auntie Left Behind – Celebrate our community, collaborate always, and champion joy.
- Make It Delicious – Every piece of content should make someone want to eat, cook, or share.
- Be Scrappy, Stay Spicy – We're a start-up. We move fast, stay real and don’t wait for permission. It's going to be spicy.
The Role:
We’re looking for a Content Marketing Manager to help grow our brand presence across TikTok, Instagram, LinkedIn, newsletters and more. You’ll create content, support in-store activations, and help build our content engine from the ground up.
What you’ll be doing:
- Creating fun, snackable content — especially recipe reels, BTS, chef collabs and founder moments.
- Supporting and filming in-store demos and samplings.
- Writing witty, warm captions and on-brand copy.
- Assisting with content planning and scheduling.
- Organising and editing visual assets.
- Engaging with our community across platforms.
- Writing blog content and email newsletters.
- Working closely with the founders and wider team on brand activations.
What we’re looking for:
- A natural storyteller with an eye for content trends.
- Passionate about food and the cultural power of it.
- Confident filming and editing video on your phone or editing software.
- Social native — especially TikTok and Instagram.
- Positive, proactive and unafraid to get stuck in (this is a hands-on, high-energy role).
- Bonus: design, photography or SEO/blog skills.
What you’ll get from us:
- Real experience inside a fast-moving startup.
- Hands-on mentoring and the chance to shape how we show up as a brand.
- Salary range (depending on experience) £32,000 - £40,000.
- 25 days holiday + bank holidays.
- Lots (and we mean LOTS) of paneer.
- Days in lieu for working weekends (during trade shows etc).
How to Apply:
Please email riya@alltheaunties.co.uk with your CV, social handles/portfolio, and a few lines about why you’re the right fit.
DEADLINE: Initial stage applications will be closing 16th May with a view to filling the role in time for August.
Content Marketing/Social Media Manager employer: All The Aunties
Contact Detail:
All The Aunties Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing/Social Media Manager
✨Tip Number 1
Familiarise yourself with All The Aunties' brand voice and values. Engage with their social media content, especially on TikTok and Instagram, to understand the tone and style they use. This will help you align your approach when you get the chance to showcase your creativity.
✨Tip Number 2
Create a portfolio of content that reflects your passion for food and storytelling. Include examples of recipe reels, engaging captions, or any food-related projects you've worked on. This will demonstrate your ability to create the kind of snackable content they’re looking for.
✨Tip Number 3
Network within the food and marketing community, especially in London. Attend food festivals, workshops, or events where you might meet people connected to All The Aunties. Building relationships can give you insights and potentially a foot in the door.
✨Tip Number 4
Stay updated on current food trends and social media strategies. Follow industry leaders and influencers who focus on food marketing. This knowledge will not only enhance your application but also prepare you for discussions during interviews.
We think you need these skills to ace Content Marketing/Social Media Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand All The Aunties' mission and values. Familiarise yourself with their products and social media presence. This will help you tailor your application to reflect their brand voice.
Craft a Compelling CV: Highlight your relevant experience in content marketing and social media management. Include specific examples of past projects that demonstrate your creativity and ability to engage audiences, especially in the food sector.
Showcase Your Work: Include links to your social media profiles or portfolio that showcase your content creation skills. Make sure to highlight any food-related content you've produced, as this aligns with the role's focus.
Write a Personalised Cover Email: When emailing your application, write a brief but engaging cover email. Explain why you're passionate about food and how your skills align with the role. Use a warm and witty tone to reflect the brand's personality.
How to prepare for a job interview at All The Aunties
✨Show Your Passion for Food
Make sure to express your love for food, especially Indian cuisine. Share any personal experiences or stories that highlight your enthusiasm for cooking or trying new recipes, as this aligns perfectly with the brand's mission.
✨Demonstrate Your Social Media Savvy
Be prepared to discuss your experience with TikTok and Instagram. Bring examples of content you've created or campaigns you've managed, showcasing your ability to engage audiences and create 'snackable' content.
✨Highlight Your Creative Energy
This role requires a burst of creativity! Think of innovative ideas for content that could make paneer the hero of every plate. Present these ideas during the interview to show you can contribute to their vibrant brand.
✨Emphasise Collaboration Skills
Since the company values collaboration, be ready to share examples of how you've worked effectively in teams. Discuss how you can support in-store activations and engage with the community, reflecting their 'No Auntie Left Behind' ethos.
