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- Tasks: Drive sales and build relationships in the vibrant food service industry.
- Company: Dynamic food service supplier with a focus on customer relationships.
- Benefits: Competitive salary, commission, company car, laptop, and mobile phone.
- Why this job: Join a supportive team and make a real impact in the hospitality sector.
- Qualifications: Proven field sales experience and strong communication skills.
- Other info: Great career growth opportunities in a friendly environment.
Location: Surrey, United Kingdom
Hours: Monday to Friday – 08:00am to 17:30pm
Salary: £37,000 – £40,000 per annum + Commission
Benefits: Company car, laptop, mobile phone
About Us
Our Client is a dynamic and growing food service supplier specialising in delivering exceptional products and services to the independent hospitality and catering sector. We pride ourselves on building strong customer relationships and offering tailored solutions that help businesses thrive.
Role Overview
We are seeking a driven Area Sales Manager to join our team and lead field sales activities across the Surrey area. This role focuses on developing new business, growing existing accounts, and representing our client within the independent cafes, schools, restaurants, hotels, pubs, and wider food service industry. As a key sales ambassador for the business, you will play a vital role in driving revenue growth and expanding our customer base.
Key Responsibilities
- Develop new business through proactive sales activity and lead generation
- Build and nurture relationships with independent cafes, restaurants, pubs, hotels, schools and other food service operators
- Present and sell the products and solutions to meet customer needs
- Achieve and exceed individual sales targets and KPIs
- Conduct regular field visits and account reviews across the assigned territory
- Prepare accurate sales reports and forecasts
- Collaborate with internal teams (operations, customer service, marketing) to support customer delivery and service
- Represent professionally at industry events and networking opportunities
Skills & Experience
- Proven field sales experience, ideally within the food service, catering, wholesale, or FMCG sectors
- Strong business development skills with a track record of generating new revenue
- Excellent communication and negotiation skills
- Ability to work independently and manage your own sales territory effectively
- Good organisational and planning skills
- Full UK driving licence (required)
What We Offer
- Competitive salary £37,000 – £40,000 plus commission
- Company car provided
- Laptop and mobile phone
- Opportunity to grow your career in a supportive, ambitious business
- Friendly team environment
Area Sales Manager in Guildford employer: All Talent Solutions Ltd
Contact Detail:
All Talent Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Guildford
✨Tip Number 1
Get to know the company inside out! Research their products, services, and values. This way, when you walk into that interview, you can show them you're not just another candidate – you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees. Building relationships can give you insider info and even a foot in the door.
✨Tip Number 3
Practice your pitch! You need to sell yourself just like you would sell their products. Prepare a short, engaging summary of your experience and how it aligns with the role of Area Sales Manager.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Area Sales Manager in Guildford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your field sales experience and any relevant achievements in the food service or FMCG sectors. We want to see how you can bring value to our client!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've developed new business and built strong customer relationships in the past.
Show Off Your Communication Skills: Since this role involves a lot of interaction with clients, make sure your written application reflects your excellent communication skills. Keep it clear, concise, and professional – we love a well-structured application!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at All Talent Solutions Ltd
✨Know Your Product Inside Out
Before the interview, make sure you understand the products and services offered by the company. Research their unique selling points and how they cater to the independent hospitality sector. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Showcase Your Sales Achievements
Prepare specific examples of your past sales successes, especially in the food service or FMCG sectors. Be ready to discuss how you developed new business and nurtured existing accounts. Quantify your achievements with numbers to make a stronger impact.
✨Demonstrate Relationship-Building Skills
Since this role involves building strong customer relationships, think of examples where you've successfully established rapport with clients. Highlight your communication and negotiation skills, and be prepared to discuss how you would approach potential customers in the Surrey area.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the company and the role. Inquire about their growth plans, team dynamics, or how they measure success in the sales department. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
