Paid Social Manager (ECommerce) in London

An exciting opportunity has arisen for a highly motivated Paid Social Manager to drive AllSaints' paid media strategy, with a strong focus on eCommerce. Reporting into the Senior Paid Media Manager, you will be directly responsible for the hands-on management, optimisation, and reporting of multi-million pound paid social budgets across Meta, TikTok, Pinterest, and beyond. The role also includes management of our media agency, fostering relationships with key social platform partners, and utilising creative to produce and manage innovative campaigns. Collaboration across creative, design, and external partners will be essential in maintaining AllSaints' reputation at the forefront of paid social and eCommerce marketing.

Responsibilities

• Lead the execution and continual development of the global Paid Social strategy to drive high-quality traffic, and online new customer sales, particularly during key trading peaks.
• Manage and optimise multi-million pound paid social budgets, set by the Senior Paid Media Manager, across social platforms ensuring efficient allocation and maximum ROAS.
• Analyse and report on campaign and channel performance using Google Analytics, native platform tools, and agency feedback to deliver actionable insights and continual improvement.
• Daily management of the Paid Social function with our media agency: from briefing and guiding through to monitoring and evaluating output to ensure alignment with business objectives.
• Build and develop direct relationships with key contacts at major social platforms, staying ahead of trends, betas, and new opportunities for the brand.
• Partner with design and creative teams to innovate, automate, test, and scale creative assets for campaigns.
• Plan, brief, and coordinate Paid Social campaigns across teams and agencies, ensuring cohesive execution that aligns with wider marketing and business objectives.
• Champion ongoing testing and innovation in formats, features, and buying methods to ensure AllSaints remains a market leader in paid social and eCommerce.
• Remain up-to-date with all relevant social platform updates, paid social technology advances, and industry regulations.

Qualities & Experience

• Exceptional Leadership & Team Development: You’re a natural leader who inspires and motivates. You have proven experience in developing your team members to achieve their full potential, creating a positive and high-performing environment.
• Brand Ambassador: Your genuine love for fashion is evident. You’ll be an ambassador for our brand, connecting with customers and colleagues over the power of an amazing outfit.
• Driven by Success & Tenacity: You possess a winning mentality. You’re resilient, focused on solutions, and committed to overcoming challenges to deliver outstanding results.
• Commercial & Analytical Acumen: You have a deep understanding of the retail landscape and are highly numerate. You thrive on deep-diving into data to identify trends, analyse channel performance (ROAS, CPA, etc.), and anticipate customer needs to ensure every pound spent delivers maximum value.
• Integrity: You embody our core values through your honesty and trustworthiness. You’re dedicated to protecting our brand, caring for our customers, product, profit margins, and the health and safety of our teams and environments.

About the Brand

At AllSaints we are in the business of feelings — making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we’d love to talk to you. We’re a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

Benefits

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day.
• We are a disability committed certified employer.
• Employee discount for you to spend with family and friends.
• 25 days holiday increasing to 28 days after 2 years continuous service.
• Bank holidays, birthdays and volunteering days off.
• Access to dental cash plan & free virtual GP appointments through Aviva.
• UNUM employee assistance helpline.
• Life assurance cover.
• Access to discounted gym membership and corporate discounts.
• Hybrid working in our historic East London studios, working hours are 9-5.30pm.
• Free, confidential, wellbeing and lifestyle support with Retail Trust.
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adoption, menopause).
• Health days for you to use either for physical or mental wellness.
• Dedicated mental health support from our mental health first aiders.
• Eye care vouchers, season ticket loans and much more!

Equality, Diversity & Inclusion Statement

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand. We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age. Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.