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- Tasks: Lead and optimise paid social strategies for a global fashion brand.
- Company: Join AllSaints, a trendy brand that values creativity and innovation.
- Benefits: Enjoy a generous wardrobe allowance, employee discounts, and 25+ days holiday.
- Why this job: Make an impact in eCommerce while working with cutting-edge social media campaigns.
- Qualifications: Proven leadership skills and a passion for fashion and analytics.
- Other info: Be part of a diverse team dedicated to making customers feel confident.
The predicted salary is between 40000 - 50000 £ per year.
An exciting opportunity has arisen for a highly motivated Paid Social Manager to drive AllSaints' paid media strategy, with a strong focus on eCommerce. Reporting into the Senior Paid Media Manager, you will be directly responsible for the hands-on management, optimisation, and reporting of multi-million pound paid social budgets across Meta, TikTok, Pinterest, and beyond. The role also includes management of our media agency, fostering relationships with key social platform partners, and utilising creative to produce and manage innovative campaigns. Collaboration across creative, design, and external partners will be essential in maintaining AllSaints' reputation at the forefront of paid social and eCommerce marketing.
Responsibilities
- Lead the execution and continual development of the global Paid Social strategy to drive high-quality traffic, and online new customer sales, particularly during key trading peaks.
- Manage and optimise multi-million pound paid social budgets, set by the Senior Paid Media Manager, across social platforms ensuring efficient allocation and maximum ROAS.
- Analyse and report on campaign and channel performance using Google Analytics, native platform tools, and agency feedback to deliver actionable insights and continual improvement.
- Daily management of the Paid Social function with our media agency: from briefing and guiding through to monitoring and evaluating output to ensure alignment with business objectives.
- Build and develop direct relationships with key contacts at major social platforms, staying ahead of trends, betas, and new opportunities for the brand.
- Partner with design and creative teams to innovate, automate, test, and scale creative assets for campaigns.
- Plan, brief, and coordinate Paid Social campaigns across teams and agencies, ensuring cohesive execution that aligns with wider marketing and business objectives.
- Champion ongoing testing and innovation in formats, features, and buying methods to ensure AllSaints remains a market leader in paid social and eCommerce.
- Remain up-to-date with all relevant social platform updates, paid social technology advances, and industry regulations.
Qualities & Experience
- Exceptional Leadership & Team Development: You’re a natural leader who inspires and motivates. You have proven experience in developing your team members to achieve their full potential, creating a positive and high-performing environment.
- Brand Ambassador: Your genuine love for fashion is evident. You’ll be an ambassador for our brand, connecting with customers and colleagues over the power of an amazing outfit.
- Driven by Success & Tenacity: You possess a winning mentality. You’re resilient, focused on solutions, and committed to overcoming challenges to deliver outstanding results.
- Commercial & Analytical Acumen: You have a deep understanding of the retail landscape and are highly numerate. You thrive on deep-diving into data to identify trends, analyse channel performance (ROAS, CPA, etc.), and anticipate customer needs to ensure every pound spent delivers maximum value.
- Integrity: You embody our core values through your honesty and trustworthiness. You’re dedicated to protecting our brand, caring for our customers, product, profit margins, and the health and safety of our teams and environments.
About the Brand
At AllSaints we are in the business of feelings — making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we’d love to talk to you. We’re a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.
Benefits
- A generous wardrobe allowance so that you can wear our beautiful clothes to work each day.
- We are a disability committed certified employer.
- Employee discount for you to spend with family and friends.
- 25 days holiday increasing to 28 days after 2 years continuous service.
Paid Social Manager (ECommerce) in City of Westminster employer: All Saints
Contact Detail:
All Saints Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager (ECommerce) in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid social campaigns. This will give you an edge and demonstrate your expertise when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and recent campaigns, so you can discuss how you’d fit into their team and contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at AllSaints.
We think you need these skills to ace Paid Social Manager (ECommerce) in City of Westminster
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how you connect with our brand and how you can bring that passion into the role of Paid Social Manager.
Be Data-Driven: Since this role is all about optimising budgets and analysing performance, make sure to highlight your analytical skills. Share examples of how you've used data to drive results in previous roles – we love a good success story!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific responsibilities and qualities mentioned in the job description. Show us why you’re the perfect fit for this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at All Saints
✨Know Your Numbers
As a Paid Social Manager, you'll be handling multi-million pound budgets. Brush up on your analytical skills and be ready to discuss key metrics like ROAS and CPA. Show them you can dive deep into data and extract actionable insights.
✨Showcase Your Creativity
This role involves collaborating with creative teams to innovate campaigns. Prepare examples of past campaigns where you’ve used creative assets effectively. Bring ideas to the table that demonstrate your understanding of current trends on platforms like Meta and TikTok.
✨Build Relationships
You’ll need to manage relationships with media agencies and social platform partners. Be prepared to discuss how you've successfully built and maintained these relationships in the past. Highlight your communication skills and any relevant experiences.
✨Stay Ahead of Trends
The digital landscape is always changing, especially in eCommerce. Research the latest updates and features on social platforms before your interview. Being able to discuss recent trends will show your passion for the industry and your commitment to keeping AllSaints at the forefront.