Retail Business Analyst in Camden Town

As a Business Analyst on our Transformation team, you will be instrumental in supporting the technology‑powered transformation program – Project Nova – at AllSaints, bridging the gap between business needs and technical solutions. You will play a crucial role in defining requirements, mapping processes, identifying process improvements and driving change across various workstreams. This role requires a strong Retail Business Analyst skillset, with particular experience in the Retail and Customer space, demonstrating experience in delivering innovative in‑store technology, creating seamless customer journeys and driving operational excellence for store teams. You will ensure that business needs are accurately captured, translated, and delivered, contributing directly to Project Nova's success in making our brand and experiences truly customer‑centric.

Reporting directly to the Global Head of Transformation, you will be working within our Retail workstream, partnering closely with our product owner, project manager, solution architect and delivery partners, to identify and implement solutions which meet the evolving needs of our retail teams and our customers.

Responsibilities

• Prepare, lead, and facilitate workshops with business stakeholders to elicit, analyze, and document detailed functional and non‑functional requirements.
• Work at varying levels of detail from initial high‑level scoping to detailed requirements during delivery, consistently bringing clarity to business needs.
• Translate complex business requirements into clear, concise, and actionable user stories, acceptance criteria and process flows.
• Manage and prioritise requirements in collaboration with the product owner, ensuring alignment with Project Nova's strategic objectives and workstream goals.
• Map current state business processes and design optimised future state processes, identifying opportunities for efficiency and improvement, particularly within in‑store retail, omnichannel and customer domains.
• Develop process documentation, including swimlane diagrams and workflow models.
• Act as a key liaison between business users and technical development teams, ensuring mutual understanding and effective communication throughout the project lifecycle.
• Communicate complex technical concepts and business impacts clearly to both technical and non‑technical audiences.
• Support change management activities by helping to articulate the “why” behind changes and preparing training materials.
• Collaborate with QA teams to develop test cases and scenarios based on defined requirements.
• Support User Acceptance Testing (UAT) by coordinating business users, documenting defects, and ensuring resolution.
• Support transfer of documentation and knowledge to BAU owners and Service Delivery at close of projects.

Qualifications

• Extensive Business Analyst experience in a retail environment, supporting large‑scale technology transformation programs, particularly delivery of Mobile POS, Clientelling, and omnichannel journeys (Click and Collect, etc.).
• Proven ability to elicit, analyse, document, and manage complex business requirements for software development projects.
• Strong proficiency in process mapping and business process re‑engineering.
• Familiarity with agile methodologies (Scrum, Kanban) and tools (e.g., Jira, Confluence).
• Excellent analytical, problem‑solving, and critical thinking skills.
• Exceptional communication (written and verbal), interpersonal, and presentation skills.
• Ability to manage multiple priorities and work effectively in a fast‑paced, dynamic environment.

Location

Based in our East London Studios in vibrant Shoreditch, with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location is approximately a 10‑minute walk from Liverpool Street Station and a 5‑minute walk from Shoreditch High Street.

Benefits

• A generous wardrobe allowance so you can wear our beautiful clothes to work each day.
• We are a disability‑committed certified employer.
• Employee discount for you to spend with family and friends.
• 25 days holiday increasing to 28 days after 2 years continuous service.
• Bank holidays, birthdays and volunteering days off.
• Access to a dental cash plan & free virtual GP appointments through Aviva.
• UNUM employee assistance helpline.
• Life assurance cover.
• Access to discounted gym membership and corporate discounts.
• Hybrid working in our historic East London studios, working hours are 9‑5.30 pm.
• Free, confidential, wellbeing and lifestyle support with Retail Trust.
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adoption, menopause).
• Health days for you to use either for physical or mental wellness.
• Dedicated mental health support from our mental health first aiders.
• Eye care vouchers, season ticket loans and much more.

Diversity & Inclusion

We are committed to developing truly diverse teams and creating an environment where everyone feels respected, valued, and able to give their best while contributing to the success of our brand. We safeguard against discrimination in all its forms and guarantee equal opportunities for everyone in our employment and recruitment processes. Even if you feel you don’t tick all the boxes, we want you to know that we value passion for our brand and openness to learning.