Marketing Insight Analyst

Marketing Insight Analyst

Full-Time 30000 - 42000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Analyse data to solve marketing challenges and present insights to senior stakeholders.
  • Company: Join All Response Media, a leading performance marketing agency in the UK.
  • Benefits: Competitive salary, 25 days holiday, private healthcare, and flexible working options.
  • Why this job: Make an impact with data-driven decisions for high-profile clients like Omaze.
  • Qualifications: 2+ years in analytics, strong SQL skills, and a knack for storytelling with data.
  • Other info: Opportunities for career growth and mentorship from industry leaders.

The predicted salary is between 30000 - 42000 £ per year.

Join All Response Media as a Marketing Insight Analyst, working at the heart of planning, modelling and measurement for Omaze, one of our largest and most high-profile international clients. We’re looking for a Marketing Insight Analyst to join our Planning & Insight team, working hands-on with data to solve meaningful marketing challenges for Omaze. This is a role for someone who enjoys getting close to the numbers, building models, and turning complexity into clarity for senior stakeholders. You’ll work across TV, CTV, digital and offline channels, evaluating full-funnel performance and helping guide optimisation, forecasting and strategic planning. From sourcing and preparing data, to building robust models and presenting insight-led recommendations, you’ll play a key role in how marketing decisions are made.

What you’ll be doing

  • Data Handling & Modelling
  • Source, extract and prepare data from multiple systems and platforms.
  • Build, refine and maintain statistical models to support optimisation and forecasting.
  • Ensure data quality, consistency, and accuracy throughout analysis, with strong attention to detail.
  • Develop clear, repeatable analytical workflows that empower the team around you.
  • Evaluate full-funnel performance across TV, CTV, online and offline channels.
  • Insight Generation, Storytelling & Measurement
    • Interpret complex datasets and model outputs, turning findings into clear, actionable recommendations.
    • Produce compelling data stories that guide planning and investment decisions.
    • Contribute to ARM measurement frameworks, including attribution, econometrics, incrementality and test-and-learn design.
    • Shape media planning and optimisation through insight-led recommendations.
  • Client Engagement
    • Present insights confidently to senior stakeholders, simplifying complex analysis for non-technical audiences.
    • Build trusted relationships through clear communication and proactive, insight-driven advice.
    • Apply agency and/or client-side experience to navigate stakeholder needs effectively.
  • Collaboration & Innovation
    • Work with data engineering and data science teams to improve data access, tools and modelling approaches.
    • Partner with planning and buying teams to embed full-funnel, insight-driven thinking into client activity.
    • Contribute to a culture of learning, innovation and continuous improvement within the team.

    What we’re looking for

    • 2+ years’ experience in insight, analytics or a related role
    • Strong quantitative skills with hands-on SQL experience
    • Confidence working with structured and unstructured datasets
    • A natural storyteller who can simplify complex analysis for non-technical audiences
    • High attention to detail, strong organisation skills, and comfort in a fast-paced environment
    • Strong problem-solving capability and intellectual curiosity.
    • Skillful in mentoring junior team members and supporting team development.
    • Experience with data visualisation tools (Power BI, Tableau, DOMO) and familiarity with GDPR best practice are advantageous.

    Benefits

    • Competitive salary + bonus
    • 25 days holiday + bank holidays
    • Annual company away day & socials
    • Drinks fridge, free fruit, Monday breakfast & Friday lunches
    • Private healthcare with Vitality + eye test
    • Flexi Fridays + birthday time off
    • Long-term service rewards up to £10k & sabbaticals to travel the globe
    • Life cover 4× salary, enhanced sick pay & income protection
    • Perkbox perks & wellbeing programme
    • Season ticket loan + cycle-to-work scheme
    • Media, technical & managerial training (LinkedIn Learning, etc.)
    • Clear progression and development roadmap

    Why join ARM?

    Want to work for the fastest growing performance marketing agency in the UK? Want to work with one of the most influential boards in the UK advertising industry? All Response Media is the 14th largest marketing agency in the UK. We manage over £250M of ad spend across TV, Digital and Offline in the UK and over £100M across the EU. We provide you with the chance to work across industry-leading clients like Omaze, Brooks, Visit Orlando and Dusk, as well as high-growth potential start-ups. Building relationships is what we’re all about. Many of our people started in entry level roles, accelerating through the business into more senior positions, including becoming Board Directors. We strongly believe in promoting from within ARM, giving you the support, ownership and responsibility to fast track your career! At ARM, we give our people a clear road map for your future progression and development as well as the training and support required to achieve your goals and aspirations. Come and join us and you’ll benefit from being mentored by our amazing Board and you’ll be given opportunities to work closely with Business Owners, Founders and Entrepreneurs in the industry. We strongly encourage integration across all disciplines including Trading, SEO, Digital, Data, Systems and Offline. This means we are flexible with our people and there will be opportunities to evolve your role and place within the business to suit your skillset and career goals.

    Marketing Insight Analyst employer: All Response Media

    All Response Media is an exceptional employer, offering a vibrant work culture that prioritises collaboration and innovation. With competitive salaries, generous holiday allowances, and a strong focus on employee development through training and mentorship, you will thrive in a supportive environment that encourages career progression. Located in the heart of the UK advertising industry, you'll have the unique opportunity to work with high-profile clients while enjoying a range of benefits designed to enhance your well-being and work-life balance.
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    Contact Detail:

    All Response Media Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Marketing Insight Analyst

    ✨Tip Number 1

    Get your networking game on! Reach out to people in the industry, especially those at All Response Media. A friendly chat can sometimes lead to opportunities that aren’t even advertised.

    ✨Tip Number 2

    Show off your analytical skills! Prepare a mini case study or analysis related to marketing insights before your interview. This will demonstrate your hands-on experience and problem-solving capabilities.

    ✨Tip Number 3

    Practice your storytelling! When discussing your past experiences, focus on how you turned complex data into actionable insights. This is key for impressing senior stakeholders.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at All Response Media.

    We think you need these skills to ace Marketing Insight Analyst

    Data Handling
    Statistical Modelling
    Attention to Detail
    SQL
    Data Visualisation Tools (Power BI, Tableau, DOMO)
    Insight Generation
    Storytelling
    Client Engagement
    Communication Skills
    Problem-Solving Skills
    Collaboration
    Analytical Skills
    Understanding of GDPR Best Practices
    Organisational Skills
    Intellectual Curiosity

    Some tips for your application 🫡

    Show Off Your Data Skills: Make sure to highlight your experience with data handling and modelling in your application. We want to see how you've used SQL and other tools to turn complex datasets into actionable insights.

    Tell a Compelling Story: Remember, we’re looking for someone who can simplify complex analysis for non-technical audiences. Use your application to demonstrate your storytelling skills—how have you turned data into clear recommendations in the past?

    Be Detail-Oriented: Attention to detail is key in this role. When writing your application, showcase examples where your meticulous nature has led to successful outcomes, especially in data quality and consistency.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

    How to prepare for a job interview at All Response Media

    ✨Know Your Numbers

    As a Marketing Insight Analyst, you'll be working closely with data. Brush up on your SQL skills and be prepared to discuss how you've handled complex datasets in the past. Show them you can turn numbers into actionable insights!

    ✨Master the Art of Storytelling

    You’ll need to simplify complex analysis for non-technical audiences. Practice presenting your findings in a clear and engaging way. Use examples from your previous work to demonstrate how your insights have influenced marketing decisions.

    ✨Demonstrate Attention to Detail

    With a focus on data quality and accuracy, be ready to discuss how you ensure consistency in your analyses. Share specific instances where your attention to detail made a significant impact on a project or decision.

    ✨Build Relationships

    Client engagement is key! Think about how you’ve built trust with stakeholders in the past. Prepare to share strategies for effective communication and collaboration, especially when working with senior stakeholders.

    Marketing Insight Analyst
    All Response Media
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