At a Glance
- Tasks: Manage client relationships and deliver high-performing DRTV and offline campaigns.
- Company: Join ARM, one of the UK's fastest-growing performance marketing agencies.
- Benefits: Enjoy competitive salary, flexible hours, and a supportive team culture.
- Other info: Rapid career progression and ongoing training opportunities await you.
- Why this job: Work with exciting brands and develop your expertise in performance marketing.
- Qualifications: Experience in media agency roles and strong analytical skills required.
The predicted salary is between 34650 - 42350 £ per year.
Deliver Campaigns. Drive Performance. Build Strong Client Relationships.
We're looking for an experienced Account Manager, or an ambitious Senior Media Executive ready to take the next step, to join our growing Leeds team. This is an exciting client-facing role within our Offline Media team, offering the opportunity to manage campaigns, build strong client relationships and deliver measurable results across some of the UK's most recognisable and ambitious brands.
You'll bring experience across offline media channels, with particular strength in TV planning and buying and an understanding of Direct Response TV (DRTV). You'll enjoy working in a collaborative environment where Offline, Digital, SEO and Data Science specialists come together to deliver integrated, insight-led solutions. Working closely with Senior Account Managers, Account Directors and wider specialist teams, you'll play a key role in campaign delivery while continuing to develop your strategic and commercial expertise.
Why Join ARM?
ARM is one of the UK's fastest-growing performance marketing agencies, combining strategy, creativity, data and technology to deliver measurable business results for our clients. We are now over 130 specialists across London, Amsterdam and Leeds, comprising strategists, planners, creatives and data specialists united by curiosity, craft and a passion for growth. We manage £250m+ UK and £100m+ EU media spend across DRTV, Digital, Offline and SEO, working with brands including Brooks, Omaze, Norton, Interactive Investor and DUSK, alongside exciting high-growth start-ups.
We strongly encourage integration across Digital, Data, Systems, Offline and SEO to create an unfair competitive advantage for our clients and meaningful development opportunities for our people. At ARM, you'll benefit from rapid progression, continuous training, genuine ownership and a friendly, supportive culture.
Our Values
- Follow the Data: Results are everything. Facts over faith. We make decisions based on evidence, always asking ourselves, "If it was my money."
- Pull the Thread: Be commercially curious. Ask "why?" and challenge assumptions. Turn insights into action and good performance into great performance.
- Go the Extra Mile: We seek mutual success through collaboration, innovation and inclusive thinking. We reject silos and solve problems together.
- Support & Include: No person is an island. We work collaboratively across teams and channels, supporting each other's professional and personal development. Everyone is welcome, and everyone's voice matters.
What You'll Do
- Manage Client Relationships: Build strong day-to-day relationships with clients and become a trusted point of contact. Support the development of media strategies aligned to client objectives. Lead regular client calls, meetings and campaign reviews. Identify opportunities to improve campaign performance and deliver additional value.
- Deliver High-Performing DRTV & Offline Campaigns: Plan, implement and optimise campaigns across TV, BVOD, CTV, Radio, Audio, OOH and Print. Work closely with planning and buying teams to ensure campaigns are delivered effectively. Monitor campaign performance and provide optimisation recommendations. Analyse response data, attribution reporting and media performance metrics. Use insights to improve CPA, response volumes, ROI and overall campaign effectiveness. Work closely with media owners and partners to maximise campaign effectiveness and value.
- Drive Integrated Campaign Success: Collaborate closely with Digital, SEO and Data Science teams to deliver integrated solutions. Ensure offline activity contributes to wider business and performance objectives. Support testing initiatives and cross-channel planning opportunities.
- Support Team Development: Support and mentor Media Executives and Senior Media Executives. Share knowledge and best practice across the team. Contribute to a collaborative and high-performing team culture.
What You'll Bring
- Media Expertise: Media agency experience, ideally as an Account Manager or Senior Media Executive. Experience across offline media channels including TV, BVOD, CTV, Radio, Audio, OOH and Print. Knowledge of TV planning and buying principles. Experience managing client relationships and campaign delivery. Strong commercial awareness and understanding of campaign performance metrics.
- Technical & Strategic Capability: Strong analytical skills and confidence working with campaign performance data. Experience evaluating campaign effectiveness and identifying optimisation opportunities. Knowledge of DRTV performance metrics including CPA, CPL, response rates and ROI. Experience using industry tools such as BARB, YouGov, TGI, AdIntel, MediaOcean and TechEdge. Excellent communication, presentation and reporting skills.
- Behaviours: A proactive approach and strong attention to detail. Excellent organisation and project management skills. Strong relationship-building and stakeholder management abilities. A collaborative mindset and desire to learn. Commercially minded and solutions-focused.
What's In It For You?
- Work with a diverse and exciting client portfolio.
- Gain exposure to market-leading DRTV and offline campaigns.
- Work alongside specialists across Offline, Digital, SEO and Data Science.
- Develop expertise in performance marketing and attribution.
- Enjoy clear progression opportunities within a growing agency.
- Join a supportive and collaborative team culture.
Culture & Belonging
ARM is known for developing exceptional talent in a friendly, inclusive environment. We move fast, support each other fully and value every voice. You'll be encouraged to take ownership, grow your expertise and build a long-term career.
Benefits
- Competitive salary + bonus
- 25 days holiday + bank holidays
- Annual company away day & socials
- Drinks fridge, free fruit, Monday breakfast & Friday lunches
- Private healthcare with Vitality (including discounted Virgin Active membership) and eye tests
- Flexi Fridays + birthday time off
- Long-service rewards up to £10,000 and sabbaticals
- Life cover, enhanced sick pay and income protection
- Perkbox benefits and wellbeing programme
- Season ticket loan and cycle-to-work scheme
- Ongoing media, technical and leadership training, including LinkedIn Learning
- Clear progression and development roadmap
Accelerate your career with All Response Media. At All Response Media, we are committed to offering equal opportunities to all employees and applicants and have zero tolerance for discrimination. We foster a culture where different perspectives, experiences and ideas help us grow, innovate, deliver outstanding results and remain relevant in a rapidly changing world.
Account Manager - DRTV & Offline Media in Leeds employer: All Response Media
All Response Media fosters a vibrant work culture that encourages creativity and collaboration. With a focus on professional development, employees have access to numerous growth opportunities within the company. The agency's commitment to delivering impactful campaigns makes it an exciting place to work for those passionate about media and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager - DRTV & Offline Media in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All Response Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All Response Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All Response Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All Response Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Manager - DRTV & Offline Media in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All Response Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All Response Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about All Response Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All Response Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All Response Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All Response Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
