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- Tasks: Manage and optimise programmatic campaigns across multiple platforms.
- Company: Join Stickyeyes, a dynamic digital marketing agency focused on innovative media solutions.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and learning.
- Why this job: Make an impact in the fast-paced world of programmatic advertising while developing valuable skills.
- Qualifications: 9 to 18 months experience in programmatic trading; strong analytical and communication skills required.
- Other info: Work closely with industry leaders and stay updated on the latest trends in digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Stickyeyes are actively looking to recruit a programmatic trader to work within our expanding biddable media department. The role will report directly to the Head of Biddable Media and Paid Media Director. The individual selected will be responsible for overseeing and owning the deployment of all programmatic campaigns working across a potential 18 different DSPs in collaboration with our agency partners at Cadreon. This is a fantastic opportunity for an individual to really step up and make programmatic their own, integrating with wider IPG Mediabrands colleagues and agencies, and learning about the role programmatic plays across wider digital marketing channels within Stickyeyes.
What you’ll be doing:
- Creation and set-up of new programmatic campaigns
- Taking full ownership of campaign monitoring, analysis and optimisation
- Lead the trafficking process of programmatic activity utilising Google Campaign Manager for ad serving, insights and analysis on performance levels
- Help build awareness and knowledge of programmatic activity within the wider biddable media team
- Establish strong relationships with wider client services Account Managers and other external stakeholders involved in your client accounts
- Build a deep understanding of our clients' business strategies and objectives, tailoring how these can be applied to deliver media buying goals
- Develop weekly, monthly and ad hoc client reports on performance and optimisation recommendations
- Adhere to clients' approval and inventory policies, and any other important media buying procedures or controls
- Develop strong relationships with the wider Cadreon network in London and with 3rd party DSP / DMP providers
- Keep up to date with the latest trends and industry news in regards to programmatic and media buying activities
What you’ll need:
- 9 to 18 months proven experience as a programmatic trader or operating within an equivalent role
- Experience working on DSPs such as DV360 and The Trade Desk are desirable but not essential
- Strong mathematical and analytical skills
- Competency in the Microsoft Office package, primarily MS Excel and MS PowerPoint
- Strong written and verbal communication skills both with internal stakeholders and clients
- Ability to understand and interpret data in order to solve complex problems
- Experience in ad trafficking and using Campaign Manager
- Ability to work as part of a team and also be a motivated self-starter, who is a proactive thinker
- Have an aptitude for learning about integration of programmatic in wider digital marketing channels
Programmatic Trader employer: All In. Leeds.
Contact Detail:
All In. Leeds. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Trader
✨Tip Number 1
Familiarise yourself with the key DSPs mentioned in the job description, like DV360 and The Trade Desk. Even if you haven't used them before, understanding their functionalities and how they fit into programmatic trading will give you an edge during discussions.
✨Tip Number 2
Brush up on your analytical skills, especially in relation to campaign performance metrics. Being able to discuss how you would monitor and optimise campaigns using data will show that you're proactive and ready to take ownership of the role.
✨Tip Number 3
Network with professionals in the programmatic space, particularly those who work with Cadreon or similar agencies. Building these connections can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on the latest trends in programmatic advertising and digital marketing. Being knowledgeable about current industry developments will not only help you in interviews but also demonstrate your passion for the field.
We think you need these skills to ace Programmatic Trader
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a programmatic trader or in similar roles. Emphasise your familiarity with DSPs, campaign management, and analytical skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic trading. Mention specific experiences where you've successfully managed campaigns, optimised performance, or collaborated with teams, demonstrating how you can contribute to Stickyeyes.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight any experience with tools like Google Campaign Manager and your ability to interpret complex data effectively.
Research Stickyeyes: Familiarise yourself with Stickyeyes and their approach to programmatic media. Understanding their values and recent projects will help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at All In. Leeds.
✨Showcase Your Analytical Skills
As a programmatic trader, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Google Campaign Manager and any DSPs you've worked with.
✨Demonstrate Your Knowledge of Programmatic Trends
Stay updated on the latest trends in programmatic advertising. During the interview, mention recent developments or changes in the industry that could impact media buying strategies. This shows your passion for the field and your commitment to continuous learning.
✨Emphasise Team Collaboration
Stickyeyes values strong relationships within teams and with clients. Prepare to share examples of how you've successfully collaborated with colleagues or external partners in previous roles. This will demonstrate your ability to work effectively in a team-oriented environment.
✨Prepare Questions for Your Interviewers
Having thoughtful questions ready for your interviewers can set you apart. Ask about the company's approach to integrating programmatic with other digital marketing channels or how they measure success in their campaigns. This shows your interest in the role and the company.
