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- Tasks: Lead and optimise PPC accounts, manage bids, and strategise for client success.
- Company: Join a dynamic agency known for innovation in digital marketing.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing, shaping strategies and mentoring future talent.
- Qualifications: 2+ years in biddable media, strong communication skills, and a passion for digital trends.
- Other info: Opportunity to work with major platforms like YouTube and Facebook.
The predicted salary is between 36000 - 60000 £ per year.
As a PPC Lead you’ll report into the Biddable Media Manager and will have day-to-day management and operational ownership of a roster of PPC accounts. Setting up accounts, bid management, optimisation, reporting and strategy will all fall within your remit, as will research, testing and being a key point of contact for the client. You will also be responsible for helping to train and mentor new members of staff and ensuring that the team as a whole stays ahead of the curve in an ever-changing industry.
What you’ll be doing:
- Strategy – Management and operational ownership of a roster of PPC accounts
- Making strategic recommendations on improving client performance
- Creation of testing strategies and plans
- Presenting strategic approaches to campaigns
- Account reviews identifying opportunities
- Planning & forecasting (modelling)
- Operational – Key client contact via phone calls and meetings
- Creation of client-facing and internal reports and adding commentary and insights
- Day-to-day bid management and optimisation of campaigns
- Ad copy and landing page testing
- Campaign and account builds and restructures
- Keyword research
- Ad copy creation
- Ongoing testing and reporting
- May also be required to manage other biddable media channels such as display (programmatic and GDN), social media, VOD
- Internal – Some involvement with sales/new business when required
- Regular R&D
- Liaising with internal teams
- Assisting with training & mentoring of junior staff
- Other ad hoc campaign tasks as and when required
What you’ll need:
- 2 + years’ experience working in a biddable media environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment
- The ability to effectively communicate and influence at all levels, both internally and externally
- Working knowledge of Marin, Kenshoo and Doubleclick would be advantageous
- Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting, would be advantageous
- Robust numerical and data analysis skills, with the ability to provide actionable recommendations
- Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation
- Meticulous attention to detail, with strong project management skills
- Highly proficient user of MS Office, with advanced knowledge of Excel
- Flexibility to support the demands of the agency and our clients
PPC Lead employer: All In. Leeds.
Contact Detail:
All In. Leeds. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Lead
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the PPC space. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and potential job referrals, making it easier to land a position with us.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past PPC campaigns you've managed. Be ready to discuss your approach to bid management, optimisation, and strategy development. This practical experience will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you would mentor and train junior staff. As a PPC Lead, you'll be expected to guide others, so think about your leadership style and how you can contribute to team development. Highlighting this during your conversations will demonstrate your readiness for the role.
We think you need these skills to ace PPC Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management and biddable media. Emphasise your achievements in optimising campaigns, managing budgets, and any specific tools you've used like Marin or Kenshoo.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities of the PPC Lead role. Mention your experience in training and mentoring, as this is a key aspect of the position.
Showcase Your Analytical Skills: Include examples of how you've used data analysis to drive campaign performance. Highlight specific metrics or results that demonstrate your ability to make actionable recommendations based on data.
Prepare for Potential Questions: Think about how you would discuss your strategic approach to PPC campaigns during an interview. Be ready to explain your process for account reviews, testing strategies, and how you stay updated with industry trends.
How to prepare for a job interview at All In. Leeds.
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC accounts. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability and understanding of the role.
✨Prepare for Technical Questions
Expect questions about tools like Marin, Kenshoo, and Doubleclick. Brush up on your knowledge of these platforms and be ready to explain how you've used them in past roles. This shows that you're not only familiar with the tools but also know how to leverage them effectively.
✨Demonstrate Your Analytical Skills
Since the role requires robust numerical and data analysis skills, prepare to discuss how you've used data to drive decisions in your previous positions. Bring examples of reports or analyses you've created that led to actionable recommendations.
✨Emphasise Team Collaboration and Mentoring
As a PPC Lead, you'll be mentoring junior staff. Be ready to share your experiences in training or leading teams. Discuss your approach to collaboration and how you ensure everyone stays ahead in a fast-paced environment.
