PPC Lead

As a PPC Lead you’ll report into the Biddable Media Manager and will have day-to-day management and operational ownership of a roster of PPC accounts.

Setting up accounts, bid management, optimisation, reporting and strategy will all fall within your remit, as will research, testing and being a key point of contact for the client. You will also be responsible for helping to train and mentor new members of staff and ensuring that the team as a whole stays ahead of the curve in an ever-changing industry.

What you’ll be doing:

Strategy

– Management and operational ownership of a roster of PPC accounts
– Making strategic recommendations on improving client performance
– Creation of testing strategies and plans
– Presenting strategic approaches to campaigns
– Account reviews identifying opportunities
– Planning & forecasting (modelling)

Operational

– Key client contact via phone calls and meetings
– Creation of client-facing and internal reports and adding commentary and insights
– Day-to-day bid management and optimisation of campaigns
– Ad copy and landing page testing
– Campaign and account builds and restructures
– Keyword research
– Ad copy creation
– Ongoing testing and reporting
– May also be required to manage other biddable media channels such as display (programmatic and GDN), social media, VOD

Internal

– Some involvement with sales/new business when required
– Regular R&D
– Liaising with internal teams within Stickyeyes
– Assisting with training & mentoring of junior staff
– Other ad hoc campaign tasks as and when required

What you’ll need:

– 2 + years’ experience working in a biddable media environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment
– The ability to effectively communicate and influence at all levels, both internally and externally
– Working knowledge of Marin, Kenshoo and Doubleclick would be advantageous
– Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting, would be advantageous
-Robust numerical and data analysis skills, with the ability to provide actionable recommendations
– Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation
– Meticulous attention to detail, with strong project management skills
– Highly proficient user of MS Office, with advanced knowledge of Excel
– Flexibility to support the demands of the agency and our clients

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