SMB Account Executive

SMB Account Executive

Full-Time 60750 - 74250 £ / year (est.) On-site
All Gravy ApS

At a Glance

  • Tasks: Own the full sales cycle for SMB hospitality accounts and close deals that matter.
  • Company: Join All Gravy, a game-changer in employee apps for frontline workers.
  • Benefits: Fast career growth, honest feedback, and a vibrant office culture.
  • Other info: Exciting team events, top-tier equipment, and a stocked fridge await you!
  • Why this job: Make a real impact on the lives of millions of frontline workers.
  • Qualifications: 2-4 years in SaaS sales and a passion for building your own pipeline.

The predicted salary is between 60750 - 74250 £ per year.

All Gravy is the all-in-one employee app designed for front-line, hospitality, and retail workers. The next generation of employees are used to apps like Instagram, TikTok and Spotify in their personal lives but when they go to work at a restaurant chain or retail store, they're met with software created before they were born. All Gravy is changing that. We're modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier from getting paid to developing their careers.

We innovate on the whole employee journey: from being recruited, onboarded, and growing skills, to knowing when to work and connecting with co-workers. We already work with some of the most exciting brands in Northern Europe - Gail's, L'Osteria, Pizza Pilgrims, Honest Burgers, Ottolenghi, Dishoom, Q8, 7-Eleven, and Best Western. We've grown 300% over the last year and are now accelerating our expansion further into new markets. Our team spans a wide range of nationalities and backgrounds, united by one mission: to shape the future for shift and gig workers everywhere. We're passionate, hard-working, and just getting started; the best is genuinely yet to come.

We are looking for a SMB Account Executive who will own the full sales cycle for SMB hospitality accounts (50-300 employees), from first touch to signed contract. You'll hunt outbound AND work warm inbound leads. Build pipeline, run discovery, demo, negotiate, and close. You'll sell into ambitious single-site independents scaling up, and multi-site restaurant groups, café chains, hotel brands, and pub groups who are bleeding money on WhatsApp chaos, paper training, and 90-day churn.

What You Will Do

  • Hunt and close: Build pipeline through outbound (cold calls, LinkedIn, creative sequences) and convert inbound leads in your segment.
  • Qualify hard with SPIN: Uncover real pain, map stakeholders, only progress deals worth your time.
  • Run killer discovery: Understand their ops, find the broken processes, show how All Gravy solves it.
  • Demo with impact: Walk them through the four modules tailored to their challenges - no generic tours.
  • Drive deals forward with MEDDPICC: Clear next steps, documented pain, champion identified, decision criteria locked.
  • Close fast: Handle objections, negotiate within guidelines, get contracts signed quickly.
  • Own the handoff: Clean notes, smooth transition to Customer Success.

You’ll thrive here if you

  • Have 2-4 years in SaaS sales (ideally SMB or transactional cycles) - you've closed deals, not just booked meetings.
  • Love the hunt and can build your own pipeline - cold calls energize you.
  • Are a fast learner who takes feedback well - you listen to call reviews, apply coaching, get better every week.
  • Own your numbers - you don't need hand-holding, you need a target and tools to hit it.
  • Qualify ruthlessly - you'd rather disqualify early than waste time on deals that won't close.
  • Stay organized without being told - clean pipeline, clear notes, on-time follow-ups.
  • Thrive in fast environments - ambiguity excites you.
  • Speak excellent English and are based in Copenhagen.
  • Brilliant bonus if you have hospitality experience.

Why All Gravy

  • Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
  • A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment. We invest in you because your growth is our growth.
  • Work that matters. Your work will directly impact the daily lives of millions of frontline workers.
  • You'll work with people who've built, scaled, and won. Ex-founders, operators, all here because they want to do it again, bigger.
  • The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked. We work hard and celebrate harder.

Ready to roll? Curious, competitive, kind? Attitude and growth mindset matter. Let's build the future of frontline work together.

SMB Account Executive employer: All Gravy ApS

All Gravy ApS provides a unique opportunity to work in an AI-first environment, focusing on enhancing the work lives of frontline teams. The company promotes a diverse culture and emphasizes employee well-being and development, making it an attractive employer for those seeking growth in the hospitality and retail sectors.

All Gravy ApS

Contact Details:

All Gravy ApS Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land SMB Account Executive

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like SMB Account Executive at All Gravy ApS, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including All Gravy ApS. Tailor your message to explain why you’re drawn to them and how you can contribute as a SMB Account Executive. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace SMB Account Executive

SaaS Sales
Pipeline Building
Outbound Sales
Inbound Lead Conversion
SPIN Selling
Discovery Skills
Demo Presentation

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for All Gravy ApS:When writing your cover letter, make sure to tailor your message specifically for All Gravy ApS. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at All Gravy ApS

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show All Gravy ApS that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show All Gravy ApS that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with All Gravy ApS’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.