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For Companies At a Glance
- Tasks: Lead strategic category management and build strong relationships with top brands.
- Company: Join All About Food, a fast-growing FMCG business with exciting brand partnerships.
- Benefits: Enjoy a competitive salary, bonus scheme, and 25 days annual leave plus bank holidays.
- Why this job: Make an impact in the food & drink industry with innovative brands like Nando’s and Costa Coffee.
- Qualifications: 3+ years of category experience and a passion for food trends required.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 42000 - 84000 £ per year.
Join to apply for the Senior Category Manager role at All About Food Ltd.
Location: Manchester (M1)
About All About Food
This is a great time to join All About Food. We are a rapidly growing FMCG business with a £100M+ turnover and high growth ambitions. With 25 years’ experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we are confident that you will know the brands we market in the UK & Ireland. Our portfolio of partnerships includes Nando’s, Costa Coffee, PizzaExpress, Wagamama, Pret‑a‑Manger and others.
Primary Role
- Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.
- Own and manage the consumer and category agenda internally (use and share insight to influence).
- Build insight and knowledge from all data and insight sources.
- Build and lead on Category Team process and performance improvement.
- Build the annual category strategy for your customers and brands.
- Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio.
- Own and manage the strategic customer category relationship.
- Support brands with innovation plans.
- Own and manage the AAF category agenda with the brand owner.
- Own and manage the category CI budget and data partners.
- Deliver broad and comprehensive data and insight within the CI budget.
- Ensure AAF is at the forefront of insight and thinking.
- Ensure all internal and external admin is carried out on time, accurately and in full.
- Monthly performance reporting.
- Category insight brochures.
- Eyes and ears reports.
- 12 week reviews and post-implementation reviews.
- Category data budget management.
- Promotional analysis and reporting.
- Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided.
- Customer and brand owner meetings.
- Brand Days.
Requirements
- Familiarity with data systems such as Kantar, Circana & Retailer databases.
- Ability to present and build compelling narratives.
- Works well in a team environment.
- An interest in following new trends in the food & drink industry.
Experience
- 3+ years of category experience, ideally with a FMCG background.
- Proven ability to build stakeholder relationships.
What We Offer
- Bonus Scheme.
- 25 Days Annual Leave + Bank Holidays.
- Extra Day Off for Your Birthday.
- Option to Buy 5 Extra Days’ Holiday.
- Pension Scheme matched up to 8%.
- Death in Service (4x salary) & Critical Illness Cover (5x salary).
- Private Bupa Healthcare (covering existing medical conditions).
- VIP Access to Co‑op Live Events.
- Product Sample Scheme.
- ‘Surprise & Delight’ VIP Days (including Royal Ascot & Wimbledon).
- Company iPhone & Laptop.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Manufacturing
Senior Category Manager in Manchester employer: All About Food Ltd
Contact Detail:
All About Food Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG industry and let them know you're on the hunt for a Senior Category Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching All About Food and their brand portfolio. Familiarise yourself with their partnerships and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly understands their business.
✨Tip Number 3
Showcase your data skills! Be ready to discuss how you've used data systems like Kantar or Circana in your previous roles. Highlight specific examples where your insights led to successful category strategies or improved performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the All About Food team and ready to contribute to their growth ambitions.
We think you need these skills to ace Senior Category Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Category Manager role. Highlight your relevant experience in FMCG and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the food and drink industry and how your skills can help us achieve our growth ambitions. Keep it engaging and personal!
Showcase Your Data Skills: Since familiarity with data systems like Kantar and Circana is key, make sure to mention any relevant experience you have with these tools. We love candidates who can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at All About Food Ltd
✨Know Your Brands
Before the interview, make sure you research All About Food and its portfolio of brands. Familiarise yourself with their products and recent innovations. This will not only show your interest but also help you connect your experience to their specific needs.
✨Data is Key
Since the role involves managing category insights, brush up on your knowledge of data systems like Kantar and Circana. Be prepared to discuss how you've used data in past roles to drive decisions and strategies. Bring examples that highlight your analytical skills.
✨Build Relationships
The ability to build stakeholder relationships is crucial for this role. Think of examples from your previous experience where you successfully managed relationships with customers or brand owners. Be ready to share how you approach building trust and collaboration.
✨Show Your Passion for Trends
Demonstrate your interest in the food and drink industry by discussing current trends and how they might impact All About Food. This shows that you're not just looking for a job, but that you're genuinely invested in the sector and can contribute to the company's growth.
