At a Glance
- Tasks: Drive brand partnerships and deliver impactful growth through strategic thinking and collaboration.
- Company: Dynamic company based in Manchester, focused on innovation and brand development.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on teamwork and achieving shared goals.
- Why this job: Be a key player in shaping brand strategies and making a real impact.
- Qualifications: Strong commercial instincts and experience in sales or account management preferred.
The predicted salary is between 47250 - 57750 £ per year.
Do you get a thrill from solving complex problems? Are you naturally curious, able to see opportunities others miss, and confident influencing stakeholders to bring ideas to life? We're looking for a commercially sharp, strategically minded Senior Brand Account Manager to take ownership of key brand partnerships and drive sustainable, profitable growth. This is a role for someone who enjoys balancing long-term strategy with day-to-day execution, building meaningful relationships and delivering results through influence, insight and collaboration.
Where and how you'll work:
Based in our Manchester office, you'll work closely with cross-functional teams, external brand partners and senior stakeholders across the business. You'll have ownership of your brand portfolio, working with a high degree of autonomy whilst collaborating with teams across Sales, Category, Finance and Supply Chain.
You'll likely thrive in this role if you:
- Have strong commercial instincts and enjoy making decisions that drive growth
- Think strategically whilst remaining focused on delivery
- Build trusted relationships quickly and influence effectively at all levels
- Are highly resilient and comfortable operating in a fast-paced environment
- Enjoy analysing data, identifying opportunities and turning insight into action
- Take ownership of projects from concept through to delivery
- Can navigate ambiguity and solve problems with confidence
- Naturally bring people together to achieve shared goals
Experience in buying, sales, customer category management or managing commercial portfolios would be beneficial. FMCG experience is not essential, and candidates from other sectors are encouraged to apply.
What you'll be trusted to do:
- Own and develop relationships with brand owners
- Deliver the budgeted brand P&L as per KPIs (internal and external) and own and manage the Consumer Investment brand budget
- Lead brand contract renewal negotiations to create long-term sustainable partnerships
- Develop and execute the annual retail brand plan which includes range management: core range, product lifecycle, delist/exit, SLOB, NPD pipeline: Business case and launch plan
- Shape the future direction of the brands you manage through strategic thinking and commercial insight
- Build and manage product portfolios, including core range management, innovation pipelines and product lifecycle planning
- Identify opportunities for growth through category, shopper and consumer insights
- Partner with internal teams to successfully deliver new product launches and strategic initiatives
- Demonstrate a consultative selling approach through knowledge of category, shopper and consumer utilising the communication skills training provided.
- Contribute to the wider development of brand strategy and business growth plans
Senior Brand Account Manager in Manchester employer: All About Food Ltd
All About Food Ltd is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive perks such as an annual bonus, private medical insurance, and a robust pension scheme, alongside ample opportunities for professional growth within the food retail sector. Join us to make a meaningful impact while working with renowned brands like Nando's and Pizza Express.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Account Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All About Food Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All About Food Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All About Food Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All About Food Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Account Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All About Food Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All About Food Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about All About Food Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All About Food Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All About Food Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All About Food Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
