At a Glance
- Tasks: Lead strategic category management and build strong relationships with top brands.
- Company: Join All About Food, a fast-growing FMCG business with exciting brand partnerships.
- Benefits: Enjoy competitive salary, private medical insurance, and unique perks like VIP event access.
- Other info: Dynamic office environment in Manchester with excellent career growth opportunities.
- Why this job: Make an impact in the food industry while working with well-known brands like Nando’s and Costa Coffee.
- Qualifications: Experience in data analysis and stakeholder relationship building is preferred.
The predicted salary is between 54000 - 66000 £ per year.
This is a great time to join All About Food. We are a rapidly growing FMCG business with a £100M+ turnover with high growth ambitions. With 25 years’ experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we are confident that you will know the brands we market in the UK & Ireland. Our portfolio of partnerships includes Nando’s, Costa Coffee, PizzaExpress, Wagamama, Pret-a-Manger and others. At the heart of our business is a set of core values that underpins everything we do. We believe we succeed as a team, and strive to get better, be better and achieve more together every day. Our team know we are in it together, and it always feels like it.
Primary Role
- Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.
- Own and manage the consumer and category agenda internally (use and share insight to influence).
- Build insight and knowledge from all data and insight sources.
- Build the annual category strategy for your customers and brands.
- Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio.
- Own and manage the strategic customer category relationship.
- Support brands with innovation plans.
- Build a trusted partnership.
- Own and manage the AAF category agenda with the brand owner.
- Own and manage your data partners within the category CI budget.
- Deliver broad and comprehensive data and insight within the CI budget.
- Ensure AAF is at the forefront of insight and thinking.
- Make sure all internal and external admin is carried out on time, accurately and in full.
- Monthly performance reporting.
- Category insight brochures.
- Eyes and ears reports.
- 12 week reviews and post-implementation reviews.
- Category data budget management.
- Promotional analysis and reporting.
- Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes: Customer and brand owner meetings, Brand Days.
Requirements
- Key Skills:
- Familiarity with data systems such as Kantar, Circana & Retailer databases.
- Ability to present and build compelling narratives.
- Works well in a team environment.
- An interest in following new trends in the food & drink industry.
- Experience:
- Proven ability to build stakeholder relationships.
- Preferred:
- Category or data analysis experience, ideally with a FMCG background.
Employment Type: Full Time
Location: Manchester, NQ
Workplace Type: Office-based
Pension: Matched up to 8% (Salary Sacrifice or Auto-Enrolment)
Bupa Private Medical Insurance: Including existing medical conditions
VIP Co-op Live Access
Sample Scheme: £20 per month to spend on our products
Surprise & Delight Scheme: VIP days including Royal Ascot and Wimbledon.
Paid Sabbatical: 1 month after 5 years service
Address: Fourways House, Hilton St, Manchester M1 2EJ
Category Manager – Level 3 in Manchester employer: All About Food Ltd
All About Food Ltd is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive perks such as an annual bonus, private medical insurance, and a robust pension scheme, alongside ample opportunities for professional growth within the food retail sector. Join us to make a meaningful impact while working with renowned brands like Nando's and Pizza Express.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager – Level 3 in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All About Food Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All About Food Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All About Food Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All About Food Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Manager – Level 3 in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All About Food Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All About Food Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about All About Food Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All About Food Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All About Food Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All About Food Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
