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- Tasks: Lead marketing strategies for innovative products in insulation and construction.
- Company: Join Alkegen, a diverse company dedicated to improving health and sustainability.
- Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for growth.
- Why this job: Make a real impact while working with a fun, agile team focused on bold ideas.
- Qualifications: 5-10 years in B2B marketing; strong communication and organisational skills required.
- Other info: Diversity and inclusion are at the heart of our mission.
The predicted salary is between 28800 - 48000 £ per year.
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At Alkegen, we strive every day to help people – ALL PEOPLE – breathe easier, live greener and go further than ever before. We believe that diversity and inclusion is central to this mission and to our impact. Our diverse and inclusive culture drives our growth & innovation and we nurture it by actively embracing our differences and using our varied perspectives to solve the complex challenges facing our changing and diverse world.
Employment selection and related decisions are made without regard to sex, race, ethnicity, nation of origin, religion, color, gender identity and expression, age, disability, education, opinions, culture, languages spoken, veteran’s status, or any other protected class. We are looking for an experienced B2B marketing professional who is ready to activate their wide array of talents, capabilities and passions to grow our unique and diverse platform of products focused on human health and sustainability.
As Global Marketing Manager – ISC, you will play a vital, hands-on role in the development and execution of marketing and communications programs to build awareness and drive interest in the dynamic portfolio of products within our Insulation, Sealing and Construction business group.
Working closely with product development teams, BU leadership, sales and growth leaders and external agencies, you will champion new product introductions, drive engagement in our targeted market segments and generate leads to deliver profitable growth.
As part of our Global MarCom Team, you will have the opportunity to work across marketing and communication disciplines to create impactful strategies to elevate Alkegen’s brand, business goals, and stakeholder’s objectives.
This is a unique opportunity to work with a fun, collaborative and agile team of marketers focused on being bold, moving fast, and making a big impact in everything we do. Come grow further with us!
Job Responsibilities:
Work across a dynamic ecosystem of stakeholders to lead the execution and implementation of integrated, multi-channel marketing plans for multiple products/segments/channels.
Collaborate closely with marketing and business leaders to translate business goals and objectives into strategies, campaigns and programs that deliver engagement, leads, funnel, and revenue
Write and oversee the creation of sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, website content and other external-facing materials about Alkegen technology and solutions.
Execute growth campaigns to create leads for new product launches, creating content strategy and developing top and middle of the funnel content for traditional and digital communication channels.
Develop & drive comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurables objectives
Work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs on time and on budget
Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.
Work collaboratively as part of the Global Marketing Communications team and other departments to ensure we are properly leveraging our agency resources, digital owned channels and properties, and execute tactics effectively to generate awareness and demand, including trade shows, press and media, social media, collateral development, digital campaign deliverables, and more.
Serve as a thought-leader, proactively generating thought leadership ideas, strategies and tactics that support the customer journey.
Build and foster trade media relationships, including those with print, online and broadcast outlets.
Stay abreast of emerging trends and best practices to identify opportunities to apply new digital technologies and services to improve the Global Marketing Communications team’s speed, agility and innovation.
Successfully contribute to the development of strategic marketing messaging and positioning to differentiate Alkegen and advance awareness of Alkegen’s capabilities, offerings, solutions, and innovation across the broader organization and in the marketplace
Develop ROMI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaigns
Provide creative development and art direction for ads, campaigns, and graphics that support sales objectives and build brand awareness.
Requirements:
Proven experience in Industrial B2B marketing communications.
Strong interpersonal skills with a proven ability to work well with internal and external stakeholders.
Collaborative team player who is flexible, solution-oriented, and capable of articulating complex topics.
Excellent verbal and written communications skills. Superior writing skills are a must.
Strong organizational and planning skills to coordinate various activities simultaneously.
Must be comfortable working on a small, agile team, in a fast-paced environment that requires ongoing management of multiple projects at one time.
Must be able to meet deadlines and work with tight deadlines and competing priorities while maximizing budgets and ROI.
Proficiency with Microsoft applications, specifically PowerPoint and Excel.
Experience with digital marketing automation platforms, content creation tools, Adobe Creative Suite, a plus.
Bachelor\’s degree in communications, Marketing or related field.
Minimum 5-10 years in a corporate marketing communications or agency environment, with strong business acumen.
Additional qualifications that will help you stand out include:
Prior experience creating successful inbound and outbound marketing plans tied to business plan and multi-year targets.
Proven experience synthesizing complex, technical content to engage a variety of stakeholders.
Ability to balance the \”art\” (brand & creative) with the \”science\” (data, reporting & optimization) of marketing campaign management for a B2B audience.
At Alkegen, we strive every day to help people – ALL PEOPLE – breathe easier, live greener and go further than ever before. We believe that diversity and inclusion is central to this mission and to our impact. Our diverse and inclusive culture drives our growth & innovation and we nurture it by actively embracing our differences and using our varied perspectives to solve the complex challenges facing our changing and diverse world.
Employment selection and related decisions are made without regard to sex, race, ethnicity, nation of origin, religion, color, gender identity and expression, age, disability, education, opinions, culture, languages spoken, veteran’s status, or any other protected class.
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Marketing Manager- ISC employer: Alkegen
Contact Detail:
Alkegen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager- ISC
✨Tip Number 1
Familiarise yourself with Alkegen's mission and values, especially their commitment to diversity and inclusion. This will not only help you align your application with their culture but also prepare you for potential interview questions about how you can contribute to their goals.
✨Tip Number 2
Network with current or former employees of Alkegen on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing, particularly in the industrial sector. Being knowledgeable about current strategies and technologies will allow you to discuss relevant topics confidently during interviews and demonstrate your expertise.
✨Tip Number 4
Prepare specific examples of past marketing campaigns you've managed, focusing on measurable outcomes. Being able to articulate your successes and how they relate to the responsibilities of the Marketing Manager role will set you apart from other candidates.
We think you need these skills to ace Marketing Manager- ISC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing communications. Focus on specific achievements that demonstrate your ability to drive engagement and generate leads, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how it aligns with Alkegen's mission of promoting human health and sustainability. Use specific examples from your past experiences to illustrate your skills and how they can benefit the company.
Showcase Your Writing Skills: Since excellent writing skills are a must for this position, consider including samples of your previous work, such as marketing materials or articles you've written. This will help demonstrate your superior writing abilities.
Highlight Collaborative Experience: Emphasise your experience working with diverse teams and stakeholders. Provide examples of how you have successfully collaborated on marketing campaigns or projects, as teamwork is crucial for this role at Alkegen.
How to prepare for a job interview at Alkegen
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially in industrial sectors. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive engagement and generate leads.
✨Emphasise Collaboration Skills
Since the role involves working closely with various stakeholders, be ready to share examples of how you've successfully collaborated with teams in the past. This could include working with product development, sales, or external agencies to achieve common goals.
✨Demonstrate Your Creative Thinking
Prepare to discuss how you approach creative problem-solving in marketing. Share instances where you've developed innovative strategies or content that stood out and made an impact, particularly in digital marketing campaigns.
✨Stay Updated on Industry Trends
Show your knowledge of current trends in digital marketing and how they can be applied to the role. Discuss any recent developments in marketing technologies or strategies that you believe could benefit the company, demonstrating your proactive approach to learning.
