Adrenaline saves lives only if people carry it, when they need it — and only if the people who prescribe it trust it enough to reach for it first. With anaphylaxis treatment, ALK has a needle-free adrenaline asset that can genuinely change the lives of millions. As Senior Manager, Adrenaline Commercial Strategy, you'll lead the push the commercial efforts across Europe to make sure adrenaline is available when people need it while building the systematic approach that shifts HCP prescribing behavior across Europe. This is a development role, not a maintenance role: you are defining commercial models that don't exist yet.
You'll work through local market teams rather than around them — partnering closely with country commercial leads, medical, and public affairs to make sure ALK is positioned to lead the adrenaline transformation.
Key Responsibilities:
Area 1 — New Channels for Adrenaline Access
- Identify and pressure-test novel commercial models for making adrenaline available beyond the pharmacy counter — public venues, employers, large institutional buyers (e.g. military, aviation, education)
- Build the business case and go-to-market approach for priority channels, in partnership with local markets
- Position ALK as the partner of choice for institutional and public-access adrenaline programs
Area 2 — HCP Prescribing Behaviour
- Diagnose what drives (and blocks) change in HCP prescribing behavior for adrenaline across European markets
- Design a systematic, repeatable approach to HCP targeting and engagement that local teams can execute
- Track leading indicators of prescribing shift, not just lagging sales data
- Serve as the pan-European driver of the adrenaline commercial agenda, working through local teams to deliver results you don't directly control
- Partner with country commercial leads, medical, market access, and public affairs to align strategy with local execution
- Represent ALK externally with institutional buyers, partners, and key stakeholders shaping the future of adrenaline access
Area 4 — Scale What Works
- Pilot commercial models, then codify and roll out what works across the region
- Monitor market and competitive dynamics as new commercial models emerge
- Support local business growth by giving markets tools, not mandates
Ideal Profile:
- 5+ years of experience in pharmaceutical commercial or sales leadership, ideally with exposure to public affairs or new commercial model development
- Comfortable working through influence rather than authority — you'll rarely manage the people executing your strategy
- Strategic thinker with a hands-on, execution-driven approach
- Strong cross-border collaborator, able to operate in a fast-changing, ambiguous environment
- Willing and able to travel across Europe when needed
- Natural curiosity and growth mindset — energized by building something that doesn't yet have a playbook
- Gets energy from knowing that they can help transform a market that will save many lives across Europe
Senior Manager, Adrenaline Commercial Strategy in Maidenhead employer: ALK
ALK is an excellent employer that fosters a collaborative work culture, prioritising the well-being of its employees while driving meaningful change in allergy treatment access. With a strong focus on professional development and growth opportunities, employees are encouraged to enhance their skills and advance their careers within the organisation. Located in a vibrant area, ALK offers unique advantages such as flexible working arrangements and a commitment to employee engagement, making it a rewarding place to work for those passionate about healthcare.
