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- Tasks: Drive digital marketing strategies and engage healthcare professionals through innovative campaigns.
- Company: Join ALK, a global leader in allergy solutions with a patient-first approach.
- Benefits: Full-time role with opportunities for growth in a collaborative international environment.
- Other info: Be part of a team that values your ideas and fosters innovation.
- Why this job: Make a real impact on healthcare engagement while working with cutting-edge digital tools.
- Qualifications: 1-2 years of marketing experience, preferably in pharmaceuticals, and strong digital skills.
The predicted salary is between 28800 - 43200 £ per year.
The Digital Marketing Specialist is involved in the regional digital marketing operations and is responsible for managing and optimizing ALK’s digital channels to deliver a consistent and seamless customer experience across all touchpoints.
This role focuses on strengthening ALK’s digital presence and driving an omnichannel marketing strategy, with a strong emphasis on initiatives for consumers (C2P). The specialist will co-create, implement, and continuously improve digital campaigns, with the aim of optimizing patient and carers activation.
Key responsibilities include developing and maintaining digital channels, tracking the performance and impact of digital initiatives and developing & executing digital campaigns aligned with Brand Plans. The specialist will do this in close collaboration with local and international teams.
Tasks & Responsibilities
- Define and implement the digital side of ALK’s strategies, in collaboration with other roles within cross-functional (international) teams, and promote a digital mindset within the organization, with a strong emphasis on patient engagement.
- In collaboration with the relevant colleagues, translate multi-channel/omnichannel strategies into tactics and communications, including potential patient touchpoints via CRM, websites, email, social media channels, etc., and execute these tactics.
- Engage patients and carers across all levels of their journey, by tailoring digital tactics and messaging to meet their specific needs
- Track success and impact (KPI tracking) related to the use and performance of digital channels, convert data into actionable user insights, and provide these to marketing, medical, and sales teams to guide the digital transformation.
- Ensure the quality and proper storage of digital data.
- Operate in compliance with responsibilities related to pharmacovigilance and promotional regulations (ABPI).
Skills and Competencies
- Bachelor’s or Master’s degree.
- At least 1-2 years of marketing experience, preferably in a pharmaceutical environment.
- Experience with Veeva Promomats and Veeva CRM is preferable
- Strong with digital and online communication channels, tools and capabilities (including AI).
- Organized and structured approach to work.
- Flexible and pragmatic attitude, with a strong hands-on attitude.
- Independent and responsible worker.
- Strong communication skills; able to translate technical/digital marketing language into understandable terms for non-technical/digital marketing audiences.
- Team player.
- Proficient with Microsoft Office software.
- Excellent command of English (written and spoken)
- Familiarity with processes, regulations, and relevant guidelines regarding promotion in the pharmaceutical industry.
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Digital Marketing Specialist employer: ALK
Contact Detail:
ALK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at ALK. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your digital marketing successes. This is your chance to demonstrate how you can drive engagement and growth for ALK.
✨Tip Number 3
Get social! Engage with ALK’s social media channels. Comment on their posts, share relevant content, and show your enthusiasm for their mission. It’s a great way to get noticed!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at ALK.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Specialist role. Highlight your experience in digital marketing, especially within the pharmaceutical industry, and showcase any relevant projects that demonstrate your skills in engaging healthcare professionals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background aligns with ALK's mission. Don’t forget to mention specific strategies or tools you’ve used that relate to the role.
Showcase Your Digital Savvy: We want to see your knowledge of digital channels and tools! Include examples of campaigns you've managed or optimised, and how you tracked KPIs to drive results. This will show us you’re ready to hit the ground running.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about ALK and our values.
How to prepare for a job interview at ALK
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest digital marketing trends, especially in the pharmaceutical sector. Be ready to discuss how you can leverage tools like Veeva CRM and Promomats to enhance HCP engagement.
✨Showcase Your Campaign Success
Prepare examples of past campaigns you've worked on, focusing on how you tracked KPIs and turned data into actionable insights. This will demonstrate your ability to drive results and optimise strategies.
✨Understand the Audience
Familiarise yourself with the healthcare professionals' journey. Be prepared to discuss how you would tailor messaging for different stages, from awareness to expertise, to effectively engage them.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your team player attitude and how you can contribute to a global strategy.