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- Tasks: Manage and optimise digital channels to enhance customer experience and engagement.
- Company: Join a leading pharmaceutical company focused on innovative digital marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in digital marketing while engaging with patients and carers.
- Qualifications: 1-2 years of marketing experience, preferably in pharmaceuticals, and strong digital skills.
- Other info: Collaborative environment with a focus on patient engagement and digital transformation.
The predicted salary is between 36000 - 60000 £ per year.
The Digital Marketing Specialist is involved in the regional digital marketing operations and is responsible for managing and optimizing ALK’s digital channels to deliver a consistent and seamless customer experience across all touchpoints. This role focuses on strengthening ALK’s digital presence and driving an omnichannel marketing strategy, with a strong emphasis on initiatives for consumers (C2P). The specialist will co-create, implement, and continuously improve digital campaigns, with the aim of optimizing patient and carers activation.
Key responsibilities include:
- Developing and maintaining digital channels.
- Tracking the performance and impact of digital initiatives.
- Developing & executing digital campaigns aligned with Brand Plans.
- Defining and implementing the digital side of ALK’s strategies, in collaboration with other roles within cross-functional (international) teams.
- Promoting a digital mindset within the organization, with a strong emphasis on patient engagement.
- Translating multi-channel/omnichannel strategies into tactics and communications, including potential patient touchpoints via CRM, websites, email, social media channels, etc., and executing these tactics.
- Engaging patients and carers across all levels of their journey, by tailoring digital tactics and messaging to meet their specific needs.
- Tracking success and impact (KPI tracking) related to the use and performance of digital channels, converting data into actionable user insights, and providing these to marketing, medical, and sales teams to guide the digital transformation.
- Ensuring the quality and proper storage of digital data.
- Operating in compliance with responsibilities related to pharmacovigilance and promotional regulations (ABPI).
Skills and Competencies:
- Bachelor’s or Master’s degree.
- At least 1-2 years of marketing experience, preferably in a pharmaceutical environment.
- Experience with Veeva Promomats and Veeva CRM is preferable.
- Strong with digital and online communication channels, tools and capabilities (including AI).
- Organized and structured approach to work.
- Flexible and pragmatic attitude, with a strong hands-on attitude.
- Independent and responsible worker.
- Strong communication skills; able to translate technical/digital marketing language into understandable terms for non-technical/digital marketing audiences.
- Team player.
- Proficient with Microsoft Office software.
- Excellent command of English (written and spoken).
- Familiarity with processes, regulations, and relevant guidelines regarding promotion in the pharmaceutical industry.
Digital Marketing Specialist in Reading employer: ALK-Abelló Nordic
Contact Detail:
ALK-Abelló Nordic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise. This could be a blog, a social media campaign, or even a mock-up of a digital strategy. We love seeing creativity and initiative!
✨Tip Number 3
Prepare for interviews by researching ALK and their digital initiatives. Understand their brand and think about how you can contribute to their omnichannel strategy. We want to see that you’re genuinely interested and ready to jump in!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are eager to make a difference in digital marketing.
We think you need these skills to ace Digital Marketing Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Specialist role. Highlight your experience with digital channels and any relevant campaigns you've worked on. We want to see how you can strengthen our digital presence!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing in the pharmaceutical industry. Share specific examples of how you've engaged patients and carers through digital tactics.
Showcase Your Skills: Don’t forget to mention your familiarity with tools like Veeva Promomats and CRM systems. If you’ve got experience with AI in marketing, let us know! We love candidates who are up-to-date with the latest digital trends.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at ALK-Abelló Nordic
✨Know Your Digital Stuff
Make sure you brush up on the latest digital marketing trends and tools, especially those relevant to the pharmaceutical industry. Be ready to discuss your experience with platforms like Veeva Promomats and CRM systems, as well as how you've used data to drive marketing decisions.
✨Showcase Your Collaborative Spirit
This role involves working closely with cross-functional teams, so be prepared to share examples of how you've successfully collaborated in the past. Highlight any experiences where you’ve engaged with different departments to achieve a common goal, especially in a digital context.
✨Tailor Your Approach
Understand ALK’s target audience and be ready to discuss how you would tailor digital campaigns to meet their specific needs. Think about how you can engage patients and carers at various touchpoints and be prepared to present your ideas during the interview.
✨Be Data-Driven
Since tracking performance and impact is key, come equipped with examples of how you've used KPIs to measure success in previous roles. Discuss how you converted data into actionable insights and how that influenced your marketing strategies.
