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- Tasks: Drive digital marketing strategies and engage healthcare professionals through innovative campaigns.
- Company: Join ALK, a global leader in allergy solutions with a patient-first approach.
- Benefits: Collaborative international environment with opportunities for growth and innovation.
- Why this job: Make a real impact on healthcare engagement while developing your digital marketing skills.
- Qualifications: 1-2 years of marketing experience, preferably in pharmaceuticals, and strong digital knowledge.
- Other info: Flexible, hands-on role with a focus on creativity and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
The Digital Marketing Specialist is involved in the regional digital marketing operations and is responsible for managing and optimizing ALK’s digital channels to deliver a consistent and seamless customer experience across all touchpoints.
This role focuses on strengthening ALK’s digital presence and driving an omnichannel marketing strategy, with a strong emphasis on initiatives for consumers (C2P). The specialist will co-create, implement, and continuously improve digital campaigns, with the aim of optimizing patient and carers activation.
Key responsibilities include developing and maintaining digital channels, tracking the performance and impact of digital initiatives and developing & executing digital campaigns aligned with Brand Plans. The specialist will do this in close collaboration with local and international teams.
Tasks & Responsibilities
- Define and implement the digital side of ALK’s strategies, in collaboration with other roles within cross-functional (international) teams, and promote a digital mindset within the organization, with a strong emphasis on patient engagement.
- In collaboration with the relevant colleagues, translate multi-channel/omnichannel strategies into tactics and communications, including potential patient touchpoints via CRM, websites, email, social media channels, etc., and execute these tactics.
- Engage patients and carers across all levels of their journey, by tailoring digital tactics and messaging to meet their specific needs
- Track success and impact (KPI tracking) related to the use and performance of digital channels, convert data into actionable user insights, and provide these to marketing, medical, and sales teams to guide the digital transformation.
- Ensure the quality and proper storage of digital data.
- Operate in compliance with responsibilities related to pharmacovigilance and promotional regulations (ABPI).
Skills and Competencies
- Bachelor’s or Master’s degree.
- At least 1-2 years of marketing experience, preferably in a pharmaceutical environment.
- Experience with Veeva Promomats and Veeva CRM is preferable
- Strong with digital and online communication channels, tools and capabilities (including AI).
- Organized and structured approach to work.
- Flexible and pragmatic attitude, with a strong hands-on attitude.
- Independent and responsible worker.
- Strong communication skills; able to translate technical/digital marketing language into understandable terms for non-technical/digital marketing audiences.
- Team player.
- Proficient with Microsoft Office software.
- Excellent command of English (written and spoken)
- Familiarity with processes, regulations, and relevant guidelines regarding promotion in the pharmaceutical industry.
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Digital Marketing Specialist employer: ALK-Abelló A/S
Contact Detail:
ALK-Abelló A/S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can contribute to their goals, especially in engaging healthcare professionals effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our mission at ALK and how you can contribute to engaging healthcare professionals effectively.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Specialist role. Highlight relevant experiences, especially in the pharmaceutical industry, and demonstrate your understanding of omnichannel strategies. We love seeing candidates who take the time to connect their skills to our needs!
Be Data-Driven: Since tracking KPIs is a big part of this role, don’t forget to mention any experience you have with data analysis or campaign performance. Show us how you’ve turned insights into action in your previous roles – we’re all about making informed decisions here at ALK!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re proactive and keen to join our team at ALK!
How to prepare for a job interview at ALK-Abelló A/S
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest digital marketing trends, especially in the pharmaceutical sector. Be ready to discuss how you can leverage tools like Veeva CRM and Promomats to enhance HCP engagement.
✨Showcase Your Campaign Success
Prepare examples of past campaigns you've worked on, focusing on how you tracked KPIs and turned data into actionable insights. This will demonstrate your ability to drive results and optimise strategies.
✨Understand the Audience
Familiarise yourself with the healthcare professionals' journey. Be prepared to discuss how you would tailor messaging for different stages, from awareness to expertise, to effectively engage them.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you simplify complex concepts for non-technical audiences.
