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- Tasks: Lead global B2B marketing efforts and drive growth through innovative strategies.
- Company: Join AliveCor, a leader in wellness and fitness services.
- Benefits: Full-time role with opportunities for mentorship and professional growth.
- Why this job: Make a real impact in the medical device industry while helping people live healthier lives.
- Qualifications: 6+ years of B2B marketing experience and strong communication skills required.
- Other info: Dynamic environment with a focus on collaboration and creativity.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Director, Global B2B Marketing role at AliveCor. This position leads Global Enterprise marketing efforts and drives growth through product marketing and strategic B2B partnerships.
Responsibilities
- Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and scale these initiatives into meaningful, optimized marketing campaigns and activities
- Own all downstream product activities of B2B portfolio for Enterprise customers including messaging, collateral development, customer segmentation and outreach, etc.
- Oversee and support the engagement with clinical societies to drive product awareness and endorsements
- Conduct broader market and targeted account research to identify and pursue new customer segments
- Develop and deploy customer- and sales- facing product training programs
- Support objection handling and competitive technology inquiries
- Collaborate with internal and external marketing teams to ensure timely, accurate delivery of marketing materials
- Define and refine value propositions, positioning, customer targeting, pricing strategies, and clinical evidence for new products
- Collaborate with Public Relations team to announce new programs and milestones at the corporate level
- Create and manage the campaign calendar
- Partner with the Web, Email, and Communications teams to create cohesive content strategy
- Develop, update and report on enterprise marketing metrics to senior leadership
- Keep current with industry trends, emerging technologies, and barriers to entry
Qualifications and Skills
- Must Have: 6+ years of B2B marketing experience in Medical Device sales
- Team management and mentorship a must
- Exceptional written and verbal communications skills
- A proven track record of driving business growth
- A self-starter who is willing to learn and collaborate while being an individual contributor to execute on priorities
- A creative approach to problem solving, and the ability to problem-solve in real-time
- Experience collaborating cross-functionally and influencing teams
- A passion for AliveCor’s mission to help all people with chronic conditions live better and healthier lives
- A Master’s or Bachelor’s degree in Marketing, Communications, Business or related field
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Business Development
Industries
- Wellness and Fitness Services
Referrals increase your chances of interviewing at AliveCor by 2x
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Director, Global B2B Marketing employer: AliveCor
Contact Detail:
AliveCor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Global B2B Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching AliveCor and its products inside out. Understand their mission and how your experience aligns with their goals. We want to see you shine, so practice common interview questions and have your own ready to show your interest!
✨Tip Number 3
Showcase your creativity! When discussing your past marketing campaigns, highlight innovative strategies you’ve implemented. We love seeing candidates who think outside the box and can bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in keeping you top of mind. And remember, apply through our website for the best chance at landing that role with us!
We think you need these skills to ace Director, Global B2B Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director, Global B2B Marketing. Highlight your B2B marketing experience in medical devices and any relevant achievements that showcase your ability to drive business growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about AliveCor's mission and how your skills align with our needs. Be specific about your experience with cross-functional collaboration and strategic marketing.
Showcase Your Communication Skills: Since exceptional written and verbal communication skills are a must-have, make sure your application reflects this. Keep your language clear and professional, and don’t forget to proofread for any typos or errors!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at AliveCor
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in the medical device sector. Be ready to discuss specific strategies you've implemented in the past and how they drove growth. This shows you're not just familiar with the concepts but have real-world experience.
✨Showcase Your Cross-Functional Collaboration Skills
Since this role involves working across various teams, prepare examples of how you've successfully collaborated with different departments. Highlight any challenges you faced and how you overcame them to achieve a common goal. This will demonstrate your ability to work well in a team-oriented environment.
✨Prepare for Market Research Questions
Expect questions about how you conduct market research and identify new customer segments. Have a few examples ready that illustrate your approach to gathering insights and how you've used that data to inform marketing strategies. This will show your analytical skills and strategic thinking.
✨Align with AliveCor’s Mission
Familiarise yourself with AliveCor’s mission and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goal of helping people with chronic conditions. This connection can set you apart from other candidates who may not have done their homework.
