Director, Global Consumer Marketing

Why join AliveCor At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered direct to consumer medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our CE‑marked and ANVISA‑cleared medical‑grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting. Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!

The Opportunity AliveCor is looking for a Director, Global Consumer Marketing to join our global marketing team. Working in partnership with AliveCor’s US headquarters, regional business leaders, global marketing department and key strategic partners, this position is a key focus area in AliveCor’s continued growth strategy across the international landscape.

Job Duties and Responsibilities:

• Architect and execute the comprehensive international consumer marketing strategy to drive brand growth with strategy tailored to local environments.
• Hold full P&L accountability for regional consumer segments, directly managing budgets to achieve and exceed revenue targets.
• Scale regional customer acquisition by designing and executing full‑funnel digital and performance marketing campaigns (paid media, SEO/SEM, paid social, and marketing automation) optimized for a high‑growth DTC medical device environment.
• Lead complex, cross‑functional localization strategies that go beyond simple translation; manage multi‑language and multi‑cultural execution across product mix, channel strategy, messaging, and creative assets to align with local healthcare systems, consumer trust factors, and regional regulatory compliance.
• Drive international marketplace growth, with a primary focus on scaling, optimizing, and managing Amazon (EU) as a major consumer sales channel, ensuring optimal product visibility, review health, and buy‑box ownership.
• Establish robust forecasting and reporting mechanisms to provide clear visibility into consumer revenues across all regional environments.
• Optimize consumer e‑commerce platforms and direct‑to‑consumer (DTC) points of sale to maximize conversion and revenue.
• Champion the local consumer retail presence, cultivating high‑value partnerships while identifying and onboarding new retail partners.
• Support the international distributor network, ensuring partners are equipped with the marketing support and resources necessary for consumer sales.
• Develop, monitor, and refine international consumer pricing strategies to maximize market penetration and profitability.
• Orchestrate international product launches and manage the end‑to‑end product lifecycle across diverse global markets.
• Drive local PR and media initiatives in close collaboration with the global communications team and local B2B marketing counterparts.
• Commission and leverage market research and customer insights to inform data‑driven marketing decisions.
• Oversee operational management—logistics, inventory, and packaging—to seamlessly support consumer commercial effort.
• Manage external agencies, vendors, and partners, ensuring their marketing deliverables align with brand standards and strategic goals.
• Provide strong people leadership, mentoring and developing a high‑performing, cross‑functional marketing team.

Qualifications & Skills:

• 10+ years of progressive marketing experience in high‑impact leadership roles within the medical device, consumer health tech, or digital health sectors.
• Deep understanding of international medical device regulatory frameworks, with direct experience navigating compliance environments such as EU MDR and ANVISA.
• Proven track record of success marketing consumer medical devices, pharmaceuticals, or regulated healthcare products.
• University degree in Marketing, Business Administration or a related field.
• Possesses a deeply strategic mindset with strong financial acumen, including full P&L management, budgeting, and revenue forecasting.
• Exceptional communicator and presenter, with a demonstrated ability to influence, align, and manage relationships at the C‑suite and executive board levels.
• Thrives in fast‑paced, dynamic startup environments; a self‑starter who embraces ambiguity and turns vision into execution.
• Highly self‑motivated with a tangible passion, drive, and commitment to elevating brand performance and patient/consumer outcomes.
• Ability and willingness to travel internationally (approximately 10%–15%) to support regional teams, partners, and market initiatives.
• Professional fluency in English (written and spoken) is required; proficiency in additional European or LATAM languages is strongly preferred.

The base salary for this role is £100,000 – £115,000 per annum, dependent on experience, plus a competitive benefits package including bonus potential.